They will also spearhead the annual Sports Illustrated Party – With top tier guests typically in attendance such as Mark Cuban, Snoop Dog, Steph Curry, Elon Musk and more to attend the weekend’s events at the estate.
David Spencer and Mike Heller, co-founders and partners behind TR Sports, are established leaders in the experiential sports marketing world and have continued to produce top programming throughout the pandemic. After deciding to skip activating in Tampa due to the imminent risk of brand backlash and to protect safety of guests, clients and employees, the agency has been gearing up for Super Bowl 2022 fast and furiously.
They are planning high level activations in Los Angeles, as well as their annual ESPY and NBA All-Star events, which layer on top of their year round sports marketing partnerships, athlete campaigns and brand-building endeavors. Their decade plus long presence during Super Bowl weekend annually and notable sporting events all year long has established them in the industry by name and reputation, paired with continued anticipation from industry peers, Athletes and VIPS, with names like Elon Musk, Nas, Steph Curry, Rande Gerber, Tim Tebow and Mark Cuban regularly in attendance.
For Super Bowl 2022 weekend in Los Angeles, the full services sports marketing agency has already secured the iconic Sheats-Goldstein Residence – home of Jim Goldstein, arguably the most recognizable sports fan of all-time, a fixture seen front row at every Laker Game in his flashy suit combinations. Located in Beverly Hills, the home plays backdrop to exclusive A-list events. The estate, complete with a James Turrell Skyspace, an outdoor infinity tennis/basketball court, onsite private nightclub, one-of-a-kind pool carved into the hillside, and unmatched stunning views of Los Angeles. The estate was in fact gifted to LACMA recently in a first of its kind acquisition by the globally renowned art museum.
Spencer and Heller are excited to create a unique and organic experience at the Sheats-Goldstein residence where brands can showcase products, services and interact directly with exclusive event attendees as well as consumers through social media and streaming elements. Their goal, as always, is to create a highly differentiated experience, led by their leading experiential sports marketing agency. So far they already have programming planned with Neiman Marcus, Sports Illustrated, Bloomberg, and more.
Over the last few years, Talent Resources Sports was behind top events year round, from the Bleacher Report + Turner Sports NBA All-Star Weekend Event to the NBA All-Star event with Under Armour, Avion + Steph Curry’s SC30, to their annual pre-Espys event series in Los Angeles. They are behind the annual Sports Illustrated Super Bowl party, Bloomberg Super Bowl weekend summit, and events year round with partners Men’s Fitness, Lacoste, Ace of Spades, Mercedes, and Louis XIII. They are behind top events like the Space Jam 2 Movie Premiere with Lebron James, Calvin Harris Album Launch, Lacoste Rodeo Drive Store Opening, and many more.
In 2009, Spencer joined forces with Michael Heller to launch Talent Resources Sports, an extension of Talent Resources, mirroring the successful formula of “employing powerful, media-driven celebrity and influencer-based campaigns and experiences” in the sports realm.
Spencer currently leads all athlete-driven enterprises, focusing specifically on endorsement deals and international campaigns. He continues to work closely with renowned athletes and their teams to secure appearance opportunities, endorsement agreements and sponsorship initiatives. With a savvy eye for marrying brands with top-tier talent, he has been instrumental in facilitating the mainstream crossover of several elite athletes across the boundless range of sports. With his international background, he has enabled Talent Resources the access to expand its reach across industries, borders and cultures
