Presently, the packaging is known to be a very important factor for the success and growth of any eCommerce business.
In the current days, eCommerce packaging has become a popular topic. With the rise in the number of online shoppers, the ecological effects of the packaging which e-marketers use are also growing at a rapid pace.
Once a customer places any paid for order, your responsibility as an eCommerce store is to ship the good safety to the customer.
Some of the time, the item which is being delivered is fragile, and there comes the importance of packaging. All that you need is to seek the help of a unique packaging design company that will help to resolve the issue with the help of sustainable packaging.
Again, the packaging should be done correctly as this helps to effectively protect your goods from water damage or any other disasters.
In case, the product you are shipping arrives at the client’s place with damages, you will lose both the sale and the stock. Not only that, but this will ultimately damage the reputation of your brand.
The only solution is to thoroughly package your goods. It is important to first wrap them in plastic, encircle them with the help of packaging bubbles.
Finally, you need to put this in a big box. The only problem associated with the packaging is that every hour, more than, 50 tonnes of goods are being delivered globally. So, the companies are always in need of fast and sustainable packaging.
The packaging technique that you focus to adopt should be environment friendly and able to safely deliver your products.
About Sustainable Packaging
Currently, eCommerce marketers are facing a lot of challenges to find the balance between protection and presentation. People have now understood their responsibility to protect the environment and there comes the importance of sustainable packaging.
Although it may seem difficult, it is not impossible to achieve. So, below are mentioned some of the most important tips for sustainable packaging that every eCommerce business should know about.
Important Tips To Follow For Sustainable Packaging
1. How much packaging is needed?
First of all, you should focus on thinking about your products. In this case, the rule of thumb is that the product needs to be packaged for surviving a 4-foot drop. Packaging will be easier, in case you are sending a book.
On the other hand, it is difficult to handle the packaging of something that is made of glass. As a result, the packaging will depend on the fragility of your products. So, you need to decide how much protection your products need.
In this regard, another important thing is to ensure that you do not use more packaging than what is needed. For example, wrapping a t-shirt in bubble wrap, not only wastes your money but also tends to create unnecessary waste.
2. Selecting Sustainable Packaging Materials
All the packaging materials are not the same. So, you should look for packaging options that are made from recycled plastic or recycled waste paper. These are regarded as sustainable packaging materials i.e. you can easily recycle them.
If you are not sure about that, you need to ask the supplier. In this regard, you can take the help of a packaging design company that will use sustainable packaging materials.
Not only that, but many of the packaging suppliers will also tell you about the sustainable methods that they are using.
Another important thing to keep in mind while using recycled materials is that it could have an impact on your color palette and design, in case you are printing your brand logo in the packaging.
This particular approach will show your customers that your company focuses on sustainable commerce.
Some of the most popular recycled materials which are easily available for each step of the packaging process include packaging chips and corrugated boxes.
3. Spelling It Out For Them
The packaging is considered to be an important marketing opportunity which you should not miss. So, in this regard, one of the best approaches is to print your brand logo on the package.
Apart from that, you should focus on providing instructions on how your packaging can be recycled or reused. This will tell the buyer that you care about the environment. Ultimately, this results in strengthening your brand.
4. Helping Them To Up-cycle
Another thing that you can do is to show your innovativeness to your customers. This is possible by giving them ideas and instructions on how your sustainable packaging can be used for various other things in their home.
Brown paper, used in the packaging can be reused as wrapping paper. If you send a poster in a tube, then they can reuse that particular tube for making pencil holders.
So, whenever you add a sheet with some innovative ideas in your packaging, this will increase your brand value and customers will take you seriously.
5. Asking For Help
Not only the marketing, but the packaging is another integral aspect of any eCommerce business.
So, it is always okay to ask for help. In case, you are finding any difficulties to solve your packaging-related issues, then you should talk with the designers, your marketing team, or any other members.
If you are still facing troubles, then it is the best time to take the help of a professional packaging company or consultant. They will always help you with well-designed packaging which is considered to be both cost-effective as well as sustainable.
6. Focusing On The 3 “R”s
In this aspect, you should always focus on your 3 “R”s i.e. Reduce, Reuse and Recycle. This is something which the children learn in their school days. But, most professionals forget this basic concept.
So, you should always remember this formula which can help to save the environment, your money and satisfy your customers.
So, the above-discussed ones are some of the best sustainable packaging tips that your eCommerce business should follow.
Author Bio: Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on creative infographic design agency, Lifestyle Design, Branding Firm, Exhibition design etc..