When it comes to customer returns, there are many reasons why the customer returns an item. Whether it is because they ordered the wrong size or color or changed their mind about it after buying.
Many different strategies can be used to minimize these types of returns. By implementing some basic techniques in your business, you will be able to reduce the number of returned items.
Below are some of the strategies used to minimize customer returns:
Providing an accurate sizing chart
Customers return clothes because they order the wrong size, so make sure to provide an accurate sizing chart for each product you sell. It will help reduce the number of times customers need to figure out what size they should buy.
Providing a fair exchange policy
Customers will be more likely to return something if they know that there is a chance they can get their money back or get an item exchanged for another one instead of being stuck with the wrong size or color. Having a fair exchange policy in place will reduce the number of returns.
Having details such as care instructions and model numbers on products
Allowing customers to view the specific fit through pictures and sizing charts is very important, but including any other detailed information will help reduce customer returns. It is essential to include instruction manuals and care instructions so customers can get the most out of their products.
Having simple product categories
If you group your products too complex for the customer to understand, they might end up ordering something else by mistake, or they may not know what group to look in when trying to find an item to purchase. Make sure that you have simple categories and easy navigation to easily see what they are looking for.
Communicating the value of your brand’s product
If you communicate to customers why your products are valuable and worth the money charged, they will be more likely to buy from you than a competitor with lower prices. The more customers know about your products and their benefits, the less likely they are to return items.
Encouraging positive reviews and feedback
Most customers read customer reviews before deciding on whether or not to purchase an item, so make sure to encourage positive feedback and reviews for your business. Get many excellent ratings and comments about your products. Your customers will be a lot less likely to return a product because they know other people have had a positive experience with it.
Making sure products are in stock and available for purchases
Customers want the ability to purchase an item right when they find out about it, so if you do not have any products in stock or you take too long to deliver, then they might purchase the product elsewhere or ask for their money back instead. You want to make sure that you keep your inventory stocked so customers will not be disappointed in waiting too long for an item.
Customer returns are a big problem for almost every company, but by implementing the strategies listed above, you can reduce the number of returned items.