What constitutes a business relationship and why do these connections matter?
A business relationship refers to the connections that a business has with its customers as well as prospective customers or leads. Any company worth it’s salt will tell you that the lion’s share of its success depends on how successful it is at building strong business relationships, which in turn enables the best possible customer experience.
With over 86% of clients valuing their experience as much as the quality of the purchase- going by a PwC study- it’s clear as day that good business relationships are the bedrock for success.
What does lead generation have to do with business relationships?
Strategically built business relationships enable personalization, which is key to offering targeted ads, offers, and content with higher click-throughs and conversions. 6 in 10 marketers confess that personalization is the most important element for enhancing the quality of lead generation.
Given that businesses can reel in countless clients every so often, keeping track of who, when, where, and all the details in between, can be hectic thus hindering personalization.
For this reason, most elect to rely on a business relationship management platform such as StayTouch. This smart networking platform enables businesses to manage and understand new contacts better through smart notes. Businesses can add text and voice notes, containing new lead information such as:
- Job title & company
- Profile picture
- Phone numbers
- Social profiles
- Other custom information & notes
All of these intimate details that you can capture on this efficient contact management tool enable highly personalized marketing efforts and campaigns.
How to build strong relationships to accelerate lead generation.
- Make your presence felt to website visitors with live chat
Did you know that live chat can improve your website’s conversion rates by 40%? Yes, that’s right, according to findings from a Forrester Study. To put into perspective just how massive this figure is, keep in mind that the average website only converts 2% of visitors into leads.
Instant communication is vital to ensuring new relationships kick-off to a good start, and a couple of great live chat ideas to consider, include:
- Menu-based omnichannel chatbots
- Q&A chatbots focused on your FAQs
- Pre-chat surveys for new client information gathering before any interactions
- Cold emails work like a charm
Cold emails are a superb way to break the ice and build confidence and trust with total strangers. To increase your open rate, be sure to:
- Make your subject line & email eye-catching & personal
- Keep it short & sweet.
- Create urgency
- Avoid grammatical errors to make a good first impression
It’s also wise to use validating software with spam trap detection for your cold email targets. Moreover, an enterprise contact management platform such as StayTouch, which offers automatic network change updates, can keep you in the know of your new contact’s latest contact changes.
- Get those referrals up
If you exceed the expectations of your customers, they’ll likely sing your praises from the rooftops, and send more business your way from their networks.
Moreover, using digital business cards can make it easy to spread the word about your business, compared to physical cards which:
- Are costly to mass print
- Can reach only a limited audience
- Are easy to misplace and discard
You can also reinvigorate your referral marketing through customer loyalty programs, responding to feedback (good and bad), and swiftly acting on it.
- Make your landing pages feel like home
These days, a website is the first customer touch point for most businesses, with landing pages your first line of customer service. To ensure your landing pages are a hit and set up your new relationships for success, be sure to:
- Cut right to the chase. Observe a clean, minimalist design that doesn’t overwhelm with information.
- Match your landing page copy to your search ads. Otherwise, leads may feel cheated
- Make your landing page mobile-friendly. Remember, mobile accounts for 54.4% of all web traffic
- Observe the 1:1 attention ratio. In other words, make your offer the only point of focus. Preferably, leave out any distracting website navigations
- Webinars can work wonders too
Webinars are great for establishing authority and breeding the familiarity and trust necessary to build profitable business rapports that turn strangers into loyal followers. 7 in 10 marketers are of the school of thought that webinars are second to none when it comes to generating high-quality leads.
For successful webinars, virtual meeting scheduling tools like StayTouch can help to conveniently plan your events and send out invites. Furthermore, you can use this remote networking platform to sync calendars with important contacts and avoid scheduling conflicts.
- Embrace marketing automation
With most business interactions occurring online today, marketing automation is necessary to allow businesses to effortlessly leverage data to smoothen their sales funnel. Businesses are automating just about everything, including:
- E-mail marketing
- Content optimization
- Market research
- Social media content scheduling
- Site audits and more
One great example of automation in action is how businesses are relying on StayTouch’s automated CRM data entry capabilities to ease data capture for targeted marketing. Embracing smart & personalized automation techniques such as these is key to caring for leads without burning the candle at both ends.
- Contribute to valuable conversations
Creating content around your market’s pain points and the latest trends is an excellent option for building brand authority and earning trust from leads. Often, businesses get caught up in going in for the kill, constantly promoting their services instead of being practically helpful.
Don’t make the same mistake. Instead, prioritize value-driven conversations. Walk a mile in your customers’ shoes, figure out what subject matters lie close to their hearts, and tailor your content from their perspectives. It doesn’t hurt to slip in something about your services every once in a while, but this shouldn’t be your business’s sole focus.
Personalization drives quality relationships and leads
It’s all about smart personalization. Even if you send out blank offers to thousands of leads, everyone still needs to feel like it was specially tailored with every individual in mind. One tool that can greatly ease the work that goes into making this happen for your business is the remote networking platform, StayTouch. It is one of the most exciting wireless contact exchange solutions of 2022, that can help you master what makes every lead tick. Visit our website to download the StayTouch app today.