Would you like to create a piece of content that astounds your current clients and simultaneously attracts more customers? How cost-effective would it be for your company to create a single video that you can use to market your business for the next year or more? If these sound like enticing options, then you could benefit from making a corporate video.
But, what elements should you include in your video? After all, if your production is not entertaining, viewers will lose interest and your message won’t get through. The good news is there are several core features you can put into your video to increase client interest keep them watching until the end of your presentation.
Let’s dive in and learn how to make a successful corporate video.
A Compelling Narrative
It’s essential to ensure your corporate videos take the viewer on a journey that makes them think, feel, and become invested in the story. You can explain why your company was started, its goals for now and in the future, and give a sense of your values and beliefs so clients can make a personal connection with your business.
Avoid making any sort of sales pitch, as this is the quickest way to get people to lose interest.
Strong and Consistent Branding
You may have one promotional film, or a catalog of corporate videos, and either way, it’s vital to keep your branding consistent throughout. Your company colors should be visible, and you can put your logo at the beginning and end of the presentation. This reinforces the fact that the important messages contained in the video relate to your company.
A Mixture of Content Types
A corporate video production should be short to avoid losing the attention of viewers. But you can also include various content types to keep your film interesting. For example, perhaps you could talk directly into the camera in one scene, and then have graphs and charts to display information in the next.
You can also include photos and clips of your company’s work at different times throughout the video.
A Clear Call to Action
At the end of your corporation video, you should have a call to action that explains precisely what you want the viewer to do next. You won’t have been pitching in your film, so now is the time to confirm why you were showing your viewer the video in the first place. You could ask people to make an appointment with your office or sign up to receive regular emails from your company.
This is an excellent way to open a dialogue and move potential clients into your sales funnel.
Create Your Corporate Video Today
There is an art to making corporate videos that attract and hold the attention of your audience. But, by taking the viewer on a fascinating journey, stirring their emotions, and providing a variety of content, you can create a video people talk about for a long time to come.
You may even get requests from clients seeking advice on what production tips and tricks they can use for their next video!
Before you rush off to make your corporate video, be sure to check our more helpful posts in our Business and Tech sections.
