Keeping up with the continuously changing trends of social media marketing is not easy at all. It is a complicated method of marketing, but an intelligent plan can make it simpler and more effective.
All your confusions and complexities can be dealt with by taking the following measures.
1. Prefer the Platform with the highest ROI
You can’t rock all the platforms at a time. So, track the Return of Investment (ROI) of all the platforms and allocate your time according to the need.
Pay more attention to the platform with a higher ROI to get better results. Conversion rate is another form of ROI, so focus on the platform with the highest conversion rate and ROI, and put your efforts to hit the bull’s eye.
2. Track social media report reports
In order to decide what platform to focus on and which channel is going great, maintain and keep a track of your social media reports.
Social media reports present data, your social activities, and your social strategy in a manner that depicts a complete picture of your social profile and is easily understandable to analyze your progress. Visit How to create the perfect social media report for a step to step guide for creating social media reports.
3. Integrate Social Media Management Tools
Globally businesses are integrating Social Media Management (SMM) tools to increase their efficiency and effectiveness of social media campaigns.
These tools are a quick and authentic method to increase productivity and ensure success. Familiarize yourself with such tools in the market such as Hootsuite, Socialoomph, and Buffer.
4. Repost your old content creatively
You must have made some posts in the past that got popular or high engagements, it’s time to get inspiration and poking these old posts in a new way.
Use tools like Edgar and Buffer that allow you to recreate and repost your old social media posts.
5. Engage Smart
Your Twitter or Facebook notifications can distract you and you must have already wasted a lot of time while watching your screen and doing nothing productive. If the notifications and alerts have got this power so why not use your devices to alert you about your work.
Use Google Alerts or Mention to get alerts about the important tasks to get engaged. Visit https://www.google.com/alerts and set up and get alerts on every new update of your interest.
6. Practice Task Batching
You always have a pending list of tasks, don’t you? Every one of us has, and we waste most of our time while deciding what to do first. Batching is the way to get rid of this time waste.
All you need to do is to place the same tasks in groups and then complete them in a row. Few examples of batches can be:
- Drafting Ideas
- Content review
- Creating Social media Ads
7. Set up a system to schedule and organize content:
Managing multiple social media channels can end up saving no time to wasting a lot of it. So, develop a system to manage and schedule your content. To save social media content, use buffer’s extensions while chrome extensions keep you updated about any issues.
You can “Feedly” to collect information and “Pocked” to add articles to your curated list.