Ever since the rise of social media, people perceive the world differently. At first, people were forced to travel long distances to meet their loved ones, but now with the power social media, people can video chat and talk to their loved ones in a matter of seconds. Over the last few years, social media has evolved immensely.
Digital marketers perceive social media as an evident digital marketing tool. No business can survive without digital marketing these days. Every business operating in this era must thoroughly understand the ins and outs of it.
Any company that has not yet started conducting business activities through various social media podiums are in trouble. Honestly, speaking, they won’t be able to sustain themselves for much longer if they didn’t master the art of promoting their brand through social media platforms. Regardless of being listed on a leading global B2B marketplace, without social platforms it becomes challenging to garner enough customers.
As we enter into this New Year, social media trends will further evolve instead, of slowing down. Keep yourself educated and updated with these ever-changing trends; otherwise, you can put yourself and your business in jeopardy. And if you don’t know how to do this, then this blog will surely come in handy, I have curated this content, especially for marketers who struggle with understanding changing technological trends. Follow the tips given below if you wish to take your business to the skies by investing time in various social media campaigns.
Focus on Increasing Leads
Social media platforms such as Facebook, LinkedIn and Instagram can assist businesses in generating leads. Through social media platforms, companies can target their desired number of audience and attract a massive number of users in a very less amount of time. According to Social Media Examiner’s 2017 Social Media Marketing Industry Report, it’s been proven that more than 65% of small businesses are on social media with an aim to maximize leads.
So, if you are wondering about how we can achieve, then the right answer to this question would be is to promote gated content. By promoting gated content, I mean publishing content that is compatible with your follower’s interest. Follow the tips given below to publish content that corresponds with your customer’s preferences, needs and desires.
- Create visually appealing graphics on your brand specifically.
- Create fresh, crisp, creative content for your readers to enjoy.
- Always add in a call to action.
Invest in Video creation
According to studies, around 99% of marketers that have been using video content will continue to do so in 2020 as well. Marketers will make use of video content more than uploading exhaustive wordy content.
As soon as you open any social media platform, you can see your feed being blasted by engaging, exciting videos and images. Your audience too is preferring this sort of content. In fact, Google has changed its algorithms accordingly, as well. Video content generation is not only limited to social media platforms, but it also works for websites as well. So, start creating exciting, engaging video content right away and wow your audience. If you struggle somehow then, try opting for content writing services online that specialize in offering expert help.
Influences and professional bloggers have kicked the marketing game up a notch. Target influences that you believe will be good for promoting your brand. Send them your products and ask them to market them in a meaningful way. Partnering with professional bloggers on social media will be a wise thing to do. Influences have proved to be more significant than celebrities. They have spawned a tremendous amount of recognition in no time, so opting for them won’t be a time waste.
Creating User-generated Content
User-generated content is an excellent way to promote your brand because it allows your audience to spread a positive word of mouth about your brand and strike up a healthy conversation with your potential customers.
When people see loyal clients posting, sharing and talking about your brand online in a positive manner, then start believing in its credibility. Answer every sort of query your customer have in the comment sections down below and invest time in creating a two-way communication channel where you can gain favorable insights and develop a strong connection with your customers.
Choose your Channel Wisely
Choosing the relevant channel also plays a significant role in your brand promotion. Most companies utilize Facebook as it is easy to use and offers great ways to effectively promote your brand. But, other than Facebook, LinkedIn and Instagram are also very influential. Start out with limited mastering number of channels first; this will keep you from becoming overwhelmed and wasting your resources too much. Educate yourself on different social media podiums because all of these platforms come in unique features.
For instance, LinkedIn is great for reaching out to B2B companies and building firm networks meant for expanding businesses. Instagram is great for posting exciting images and engaging videos, stories and providing live insights through live videos with a live comment section. It’s very crucial to understand the workings of every platform so that you can use them in your favor effectively.
Maintain a Consistent Brand Voice
Your brand persona is one factor that will serve as a solid foundation for all sorts of social media conversion across multiple channels. Therefore, it’s your duty to develop a strong brand voice which is according to your audience interests and desires. If you are running a B2B company then appearing on a top Chinese B2B platform is an ideal strategy. With a solid brand voice, you can ensure that content across social media channels is consistent and compelling.
Integrate Social Media into PR and Marketing Programs:
Social media plays a significant role in leveling up your marketing game. When deploying marketing programs always integrate social media into them, for example, if you are thinking of developing a new marketing game then your goal here must be to spread awareness of your campaign through social media for B2B marketing and nothing else. Try sharing your plans with your audience as much as you can. If you are organizing an event, then create hype about all upcoming events and news. This will influence people in purchasing more tickets and will aid in more sales generation.
Read this blog thoroughly if you wish to create an everlasting impact on your audience by incorporating the use of social media in your plans. Enjoy reading this blog and follow through!