Over 95% of all purchases will be done online by 2040. As more and more customers are interacting with brands online, it becomes important for merchants and retailers to build and improve their ecommerce businesses and meet customers where they are.
There are several platforms to start your online store. However, most web developers across the globe prefer the Magento platform and rated it the best for developing e-commerce websites. Top brands, such as Nike, Mothercare, Harper’s Bazaar, or Paul Smith, are already using Magento.
In 2020, Magento was among the top three migrated-to platforms, with more than 20% of users moving to Magento.
Let’s understand the features offered by Magento for developing ecommerce websites, making it a perfect choice by the developers.
1- Risk-free Platform
Ecommerce websites contain sensitive data, making them prone to security issues and attacks.
However, Magento platforms allow you to securely handle confidential data on your ecommerce website. It enables you to operate your website on a separate system.
Magento platforms provide advanced security measures such as:
- Restrict login attempts for admin
- Place Captcha in forms & login
- Backup your data sets frequently
- Set up recommended files and user roles
- Enable directory permissions in your online store
Moreover, Magento also offers a two-step verification function to reduce security risks. In addition, you can also use .htaccess password safeguarding to block access to any testing or development systems.
2- Advanced SEO Functionality
Magento offers in-built SEO features to optimize search engine results and boost your website rank.
Magento offers the following SEO features:
- Search engine friendly URLs,
- Add meta tags, especially canonical tags for removing duplicate content
- Create enhanced XML sitemaps
- Meta title and meta description for a product, category, and content pages
- Landing pages indexing
- Layered navigation
- Internal links using WYSIWYG
- Customizable H1 tag
- Setting Robot.txt for SEO
- Measure the website performance
Thus, Magento is an SEO-friendly ecommerce platform best for startups and perfect for SEO and online marketing.
You can also take help from ecommerce agencies, such as Bing Digital’s specialist Magento development team, which offers SEO ecommerce services, apart from dedicated Magento development support.
3- Multiple Checkout and Payment Alternatives
Magento offers a seamless checkout option that allows customers to opt for a single checkout option for all the products. It leads to a lesser number of customers abandoning your shopping carts.
Thus, with Magento, you can optimize your online store experiences by streamlining the checkouts.
On the other hand, Magento also offers various payment gateways, enabling you to accept payments from your online store.
Here are the payment alternatives provided by Magento:
- WorldPay
- multiple options by PayPal
- net, Braintree
- CyberSource
- First Data
Thus, the Magento platform allows you to set multiple payment methods and change their preferences as per need.
4- High Scalability
Magento offers scalability as it is a PHP-based solution. It means that it supports and meets the needs of every business irrespective of the size. You can sell 20 products to over 5,000 different products on the Magento platforms without compromising with performance or features required for running your online store.
Once your small-sized business takes off, then you can upgrade to Magento Enterprise, which is the premium ecommerce software version.
5- Easy Integration with Third-Party Software
Third-party software and plugins save a lot of time for web developers, making it easier to customize an online store.
Thus, the Magento platform is helpful as it easily integrates third-party software on your website.
These third-party solutions include payment gateways integration, database applications, shipping, or order tracking. Here are some examples:
- Google Analytics
- Google Shopping
- eBay
- PayPal
- CMS platforms like WordPress
6- All Platform Configuration
As the number of customers using smartphones to make a purchase is increasing, there is a huge demand for mobile-friendly websites.
Around 79% of smartphone users have made a purchase online using their mobile devices in the last 6 months.
Therefore, Magento is a platform that provides responsive and mobile-friendly delivering seamless mobile experiences. The cross-browser compatibility offered by Magento enables high accessibility on different browsers, preventing any limitation on its usage.
7- Multiple Extension
Extensions are important as they help you add additional features required on your website. Magento offers a large number of high-quality extensions. You can add these extensions at any time.
Here are different extensions categories provided by Magento:
- Customer experience
- Themes
- Site management
- Integrations
- Marketing
- Utilities
You can use these extensions to explore new and tailored functionalities.
Final Thoughts
Magento is an advanced open-source ecommerce platform. It enables the online store owners to build an optimized and user-friendly ecommerce website.
It provides features such as scalability, customizability, flexibility, and high performance. In addition to these features, Magento offers security solutions to give you and your customers peace of mind.
However, it is better to compare other ecommerce platforms with Magento to know the difference if you are currently planning to have an online ecommerce store.