The fact that commercial printing companies earn profits by printing copies of books in bulk is not unknown to anyone. If you are an author or a part of the book printing industry, you must be very well aware of how this industry operates. For a book printer or any other business firm, mass production is the key to gain revenue.
So, the author who cannot anticipate the demand of their book or the author who has written their first book face difficulty while getting their book printed. They might not want to geta large number of copies printed at the beginning itself as it can lead to a loss in the situation where their book doesn’t receive a favourable response.
Therefore, the trend of short run book printing has increased in recent years. As more and more authors are preferring to self-publish their books, the short run printing method has grown in popularity. Publishers have to adhere to the desired quality standards to deliver the best prints.
Authors can choose from short run hardcover book printing and short run softcover book printing. In simple words, they can choose either hardcover or softcover for their book. Both these types of covers have pros and cons. You should learn about them properly before making any decision. A softcover or a paperback takes less time and cost compared to a hardcover or a hardback.
But you can choose hardcover for making your book stay in good condition for years to come. The final decision regarding the type of cover, design of the cover, size, type, and colour of paper, finishing of book, and other aspects related to the book depends on the specific requirements and budget of the author.
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Short Run Printing Method: What Does It Mean?
The ‘Short Run Printing Method’ or ‘Short Run Book Printing Method’ involves the use of digital printing setup for printing books. As the name suggests, in this method, a small or limited number of copies are printed. These copies are distributed in the market through small and big stores.The author and printer keep an eye on the number of copies sold from different stores.
When the copies available in the market get sold out,and the book still remains in demand, the printing company makes more copies. Then, these copies are sent to different stores. The author and the printing company mutually decide the number of copies to be printed gradually according to the demand in the market.
Once the book becomes successful in the local, regional, or national market, it can be sold in other countries as well. It’s worth mentioning here that the short run book printing method has become possible only due to the availability of the digital printing equipment. Self-publishing has become easier for the authors owing to the short run printing method.
Short Run Printing Method: WhenIs It Beneficial?
Carried out with the help of digital printing setup that includes the use of the digital printing equipment, the short run printing method provides multiple benefits to the concerned parties. Incurring a high cost for printing a book in bulk can lead to losses for the author if the copies don’t get sold out.
Therefore, in situations where the author or printer is not sure about the number of copies that they can expect to get sold out, they opt for the short run printing method. It provides them with the much-needed flexibility regarding the number of copies to be printed.
Short Run Book Printing Method: Why Is It Popular?
You must have understood the reason behind the popularity of the short run book printing method. As it saves the time and money of the author as well as the printer, it has become a well-known method in the printing industry. Short run book printing method is used for printing a wide range of books.
Short Run Printing Method: How It Can Be Useful to You?
The fact that you landed on this page today proves that you are trying to acquire information related to a short run book printing method. You might be confused as to how to get your book printed. But worry not, as you can give this method a chance. You have nothing to lose as you can get the required number of copies printed whenever you want.
Conclusion
The introduction of the short run method for printing books is one of the most innovative developments in the field of printing. You should take advantage of it.
