Branding is crucial to making your business known to your intended audience. It is the process of creating and delivering a message aligned with your brand’s identity and goals. While some brands have quickly found their niche in the market, some would die out and lose relevance sooner after it was launched.
The good thing is that you can plan for resurrection through rebranding. Labels are now investing in their websites, and it’s also essential that you have new search engine optimization (SEO) strategies in place to keep up with your competitors.
Table of Contents
SEO and Rebranding
Today, shoppers find browsing through the websites of their favorite brands more convenient than visiting the shop physically. That’s why if you’re planning to revive your brand, looking into ways to boost your visibility online is a good place to start. The most efficient way to do this is to be familiar with SEO strategies applicable to your business.
Online searches primarily drive traffic to websites. However, no one would want to click and engage on a page’s irrelevant, insignificant, and trivial content. This is where SEO becomes functional. SEO is a comprehensive process of building your website to rank in search engine results pages (SERPs).
Current SEO Trends That Help With Rebranding
If you’re a traditional marketer new to the SEO landscape and want to revolutionize your brand, here are tips that can help you.
For the record, 97% of users browsed online to find a local business. This stays true in countries like the US and Australia.
Every month, the US saw 1 billion searches containing the keyword “near me.” Meanwhile, in Australia, 46% of searches are with local intent. That’s why these countries have a heavy concentration of digital marketing agencies specializing in local SEO. For instance, Best SEO Company Sydney – Impressive in Australia offers services that could help you successfully rebrand and dominate the local searches in the area.
Mobile users account for 60.67% of web traffic as of February 2023. This is why making your website mobile-friendly should be your priority. The more traffic you generate to your website, the more chance of sales and conversions.
Google only had desktop crawlers to assess the website’s content displayed on larger screens before, but today, Google also crawls the mobile version of the websites. Ensure your content is consistent across all devices. Do not attempt to hide information in the mobile version just because it would clutter the design. This would result in a compromised search ranking.
Voice Search Optimization
Today more than ever, users find voice search more convenient than typing their queries on the keyboard. This shift in users’ activities has prompted the emergence of long-tail keywords. As you rebrand, seek long-tail keywords suitable for your web pages. This way, you can rank easily because the search volume on this keyword is low, resulting in penetrable competition.
Once you type in a query and hit the enter button, you will likely see a special box containing relevant material that could suffice your search.
These are called featured snippets. This could substantially help with brand recognition and ultimately help your website gain traction through greater visibility. Featured snippets come in many forms: tables, paragraphs, lists, and YouTube videos.
User Experience (UX) and Site Speed
Customers’ experience with your brand greatly influences their loyalty. Perhaps you’ve lost traction in the market and need best branding agencies because you neglected the importance of user experience (UX).
To create a pleasant user experience, ensure your website is designed with the utmost simplicity and functionality. More than this, your site speed also has a measurable effect on your sales and conversion. The faster your site loads, the greater it influences the buying decision of the visitors.
Content Quality and Relevance
Your rebranding efforts are aimed at building brand awareness. And to achieve this, you must brainstorm, create, and convey quality content. Produce something that your target audience would need to read. This way, you drive traffic to your website, increase conversion chances, and secure a spot in the prime SERPs.
Artificial Intelligence (AI) and Machine Learning (ML)
AI and ML are cutting-edge tools that marketers use to know how users perceive their brand. These tools render valuable data that could help brands recognize trends, foresee results, and, most importantly, set appropriate measures.
At the same time, you won’t have to spend most of your time analyzing big chunks of data because these tools can complete analysis instantaneously. As a result, you can direct your energy and efforts into other tasks that could help streamline your rebranding efforts.
Rebranding means revamped identity. However, a vision is more than coming up with a new name and logo. You should establish a strategy that embraces online spaces, boosting your visibility and brand reputation even in the initial phase.
For instance, expertly navigating the SEO landscape is one surefire way to find your footing in today’s competitive market.