Entering bankruptcy is stressful, to say the least. For those in unfortunate situations where they are filing for bankruptcy or searching for advice on the topic, there’s typically a desire for immediate help. This is where SEO, or search engine optimization, becomes essential to bankruptcy attorneys that can provide the much-needed guidance and relief for those facing bankruptcy.
Not sure where to begin? Don’t worry, an SEO agency for bankruptcy lawyers can break down all the tips of digital marketing for lawyers to ensure your business is the go-to for all bankruptcy needs.
Update Your Online Listings
When creating an SEO strategy for online marketing for bankruptcy attorneys, your listings and profiles are an essential factor to update.
To boost your local SEO, it’s all about gaining credibility with both search engines and your potential clients.
It’s not only Google to consider these online listings, but your clientele, too. Many people use Yelp, YellowPages, and FindLaw sites to look for credible reviews and descriptions of businesses, so be sure your page is in tip-top shape. This means updating with your most current information so people can quickly determine if your services are right for them.
Integrate User Reviews with Your Digital Marketing Strategy
We all want a little reassurance that others love a business, brand, or product, and reviews can provide just that.
When it comes to online marketing for bankruptcy attorneys, reviews play a key role in people’s hiring decisions. With more positive reviews on your site and listing platforms, you will not only have a better SEO ranking but will quickly reassure new customers of your services.
With this in mind, it’s important to tap into previous clients whenever possible, asking them to review your business on Google My Business, Facebook, Yelp, and any other priority listing sites. This will work to establish your firm as a reputable, trustworthy option based on trusted, genuine, and honest reviews.
Pay Attention to Technical SEO of Your Bankruptcy Law Firm Site
In a fast-paced, digital environment, having a user-friendly, quick-to-load website optimized for mobile use is considered the bare minimum. For this reason, remaining on top of your technical SEO is crucial to staying competitive in your field.
Technical SEO is all about providing a good user experience, ensuring that they can easily and quickly find what they are looking for on your site. Let’s face it – no one is waiting a minute for a site to load, no matter how interested they are. When it comes to optimizing your user experience for top-notch technical SEO, we recommend:
- Prioritizing a mobile-first site
- Ensuring webpages are fast to load
- Utilizing keyword-friendly URLs
- Taking note of fonts and sizes to improve readability
- Leaning on professional, custom photos for a more beautiful site
- Focusing on the structure of your site for convenient navigation
This is just the start of what every website should have to capture potential clients to provide a seamless user experience.
Know the SEO of Your Competitors
SEO is all about beating the competition for that top Google ranking, so why not look at what the competition is doing already? It’s just about being prepared for battle!
When looking at the competition’s strategy, consider what their SEO looks like, how their site is running, and what keywords they seem to rely on most. Is there even any competition in your area? This is essential to know before optimizing your own strategy. Digital marketing for lawyers is incredibly competitive, so it takes a good amount of research and works to beat other local options.
We recommend starting with a list of keywords that other attorney blogs rely on, analyzing their SEO strategy to boost your own. Those that rank higher on Google can provide key insights into what works, helping guide your local SEO choices to reach the right market.
Write SEO Optimized Content
To provide more in-depth information on bankruptcy and your services to potential clients while also promoting the long-term growth of your firm’s site, you must prioritize ongoing content creation with bankruptcy attorney blogs. In fact, blogs are considered the backbone of any company’s website as they are essential to a higher ranking.
With regularly scheduled, high-quality content that utilizes SEO practices to optimize your search engine ranking, you can majorly boost your site’s traffic. With multiple pages of content and blogs diving deeper into the topic of bankruptcy – from if you should file to pros and cons and particular details of filing, you can share a lot more information while incorporating significantly more keywords.
Use Link Building to Raise the SEO Score for Bankruptcy Lawyers
Link Building may be a tedious task when it comes to SEO, but it is also essential to the authority and optimization of your site.