Search Engine Optimization or SEO creates a strong foundation for your website’s success.
You might have a wonderful business, but if Google doesn’t show your site on their search results, your prospective customers might struggle to find you.
Meanwhile, if you get SEO right, you can see a boost in traffic, brand visibility, and revenue. You have more room for growth and other business opportunities.
Here are the 9that every business owner needs to know to rank their site higher:
1. Understand the Business
Before you can jump straight into SEO, you need to know what your business can provide to your customers.
Here are some questions that you can ask yourself:
- How, when, or where do customers know they need your products and services?
- Will it be driven like a personal desire such as a great place to spend some time, or good food to eat?
- Is it somehow cause by a disruptive event like an event that happened at home, or a personal issue?
Usually, these questions will help determine what kind of language your customers use when finding your business. This information will drive your content creation process and keyword research.
2. Optimize your URLs
URLs are the address of every page of your site, and will usually show up under the title on search results. That’s why they must look clean and secure for users.
A clean URL is easy to read, and clear from the get-go what the page is all about. It reduces the risk for the user as well.
By having a clear idea of where the URL will take them, people will more likely click on it. Therefore, this translates to more traffic to your site. More trust translates to an improved SEO as well.
3. User-friendly Website
A website that’s clean and easy to navigate is also important. That’s why, you have to be clear with your visitors on who you are, as well as what you’re offering.
To enhance readability, you may use more headings, and then integrate your keywords on those headings. These headings will usually help you stand out on search engines, and help you place higher on search results.
Finally, you also need to make sure that your site is optimized on mobile. Search engines will usually penalize sites that aren’t mobile-optimized because of the rising number of mobile users.
4. Google My Business
Google My Business is easy to update, it’s free, and it can make a lasting impact on your business.
Now, to optimize your Google My Business listing, you need to verify it first at.
Make sure that you fill out all the fields. You might also want to include photos and videos in your listing. Choosing your category is important as well.
5. Start a Blog
Every post that you create for youris a unique page for your website to be noticed by search engines. It also gives you a unique opportunity to rank in Google as well.
Although ideally, the other pages in your site (landing pages, product pages, etc.) shouldn’t be too text-heavy or else users will bounce negatively affecting your rankings, blog posts give you more freedom with the length.
You can use it if you want to dig deeper into the topics that most of your audience often find relevant online. Every blog post that you come up with should also have a targeted keyword.
Keywords should also be placed on the title, meta description, image tags, and throughout the entire body of your post.
6. Optimize Meta Descriptions
A meta description of your web page is that small blurb right under the title on the search results.
This gives users an idea of what your content is all about, letting them decide whether or not your web page has the information that they’re looking for.
So, to enhance your site’s SEO make sure that it has a meta description. Also make sure that:
- It briefly tells the user what your page is all about.
- Is written in a context of what readers can get out of it.
- Has the keywords that the page is targeting.
Having a strong meta description helps drive relevant traffic to your site, that is when users stay on your website’s pages once they get there, looking at other pages in your site.
This significantly reduces your bounce rate which can negatively affect your site’s rankings.
Backlinks are links from other websites that link back to yours. Overall, this is one of the most heavily weighed ranking factors in Google.
Incoming links that link to the content of your site will improve your site authority, improve your traffic, and enhance your search rankings.
8. Optimize for Local Search
More and more people are using their phones to look for businesses and brands “near them.”
This increase the chance that your site shows up on relevant local search results, ensure that you claim your Google My Business Listing, create relevant content via Google Posts, get listed in local directories, and work on your online reputation with positive online reviews.
9. Improve Your Page Speed
Google has now begun using mobile speed as a ranking factor, and while it is said that this “speed update” is only going to affect a small portion of sites, you need to ensure that your site loads as fast as possible, to improve your search rankings, and provide a great user experience.
Your site speed is important for SEO. You don’t want to annoy your prospects by having a slow website.
Over to You
With so many things that you need to do in your business, SEO might feel something that you can just put off. But the longer you put it off, the longer that you might fall back on search results. So hurry up and hire
Choose the best seo packages that fits for your business and we can start work on your SEO today, you can ensure that your target customers can easily find you online.