Did you know eCommerce is one of the fastest-growing markets, with over a billion websites on the internet?
Many businesses migrated to online platforms to sell their products. Competition in the online business landscape grows as the number of businesses does.
One of the best ways to rank your business is by using SEO. While SEO is a valuable tool, few know how it works and the best way to use it. If you want to grow your business website, you need SEO.
Want to know how SEO works? In this article, we show you SEO keywords and how to use them. Read on to discover how to start using Search Engine Optimization.
What are SEO Keywords
SEO stands for Search Engine Optimization. Many search engines use algorithms to retrieve the most relevant results. SEO refers to the process of optimizing your page to help it rank better.
Your website needs SEO to grow. 75% of internet users never scroll past the first page of browsers like Google. The first three results, or organic results, are more likely to receive engagement.
To do this, your website needs to follow a keyword strategy. SEO keywords refer to phrases and words that help users find your website. Choosing the right keywords is essential to building a strategic SEO. However, targeted keywords are not the only things that need to be optimized on your website. You can use free online SEO checkers that determine if you are adequately optimizing for keywords and that your page titles and meta descriptions are the correct length, which are important details that can have a negative impact if done improperly.
How to Use Keywords
Experts recommend using relevant keywords on your website that receive the most attention. This may include your title, URL, meta tags, and content. It requires strategic planning to create an engaging format.
Throwing keywords together could make your content look cluttered and congested. Grouping and organizing your keywords can help you cut down your workload. Using small groups of SEO keywords can also do more good.
When you find the right keywords, you can start forming a content strategy. But how do you find the right SEO keywords? Read on to discover how!
Study Your Niche
Before you start your keyword research, try to study your niche. Learn more about your topic and the services you offer. This can give you new insight or angles on how to approach your search engine marketing strategy.
When learning more about your niche, try thinking from a customer’s perspective. Determine how you would talk about your product to a friend. You may also try talking to your existing customers or checking out forums.
This allows you to learn more about how consumers talk about your niche. Determine the words they use in describing your company, brand, or service. List down any main points related to your niche.
Define Your Goals
As you start gathering your website’s SEO keywords, define your goal. Identify your brand’s motto and what it aims to achieve. This could range from gaining sales by a certain date or growing your subscriber count.
Knowing your goals before you start strategizing will help give you direction. As you narrow down your list of keywords, you must align them to your goals. Segment and group your keywords into funnels.
This will help you manage your keywords better. Drawing charts will also give you the framework and direction needed to reach your goal.
List Relevant Topics
When planning your SEO keyword strategy, start with your brand’s niche. Then, break it down into smaller but related topics. List down the subjects that you want your brand to cover.
If you’re a bakery, your related topics may include recipes and chocolate cake. Ensure to list topics that are important to your customers and your brand. You can use this list, later on, to form keywords or find the right ones.
Use Keyword Research Tools
One of the advantages of using the internet is its vast resources. Some tools allow you to find keywords related to your niche. If you need a wider perspective, you can refine your search terms with keyword research tools.
After listing down your goals and topics, you can start using keyword research tools. Keyword Tool allows you to type a topic into its search bar before providing you with a list. It can also narrow down keywords to push you in the right direction.
Keyword Tool will give you a list of alternative keywords that you may not have yet considered. Want to upgrade your SEO keyword research tools? Check out this SEO service.
Study Search Intent
High-volume keywords are not enough to reach organic results. Google’s SEO algorithm now compares search terms with user queries. These user queries, also known as search intent, refers to the reason behind a Google search.
Search intent may include an answer to a question, finding a specific website, or buying a product. Place yourself in your customer’s shoes. If you were looking to buy one of your products, which terms would you use?
Knowing the users’ search intent will allow you to refine your keyword research. Finding keywords that match the browsers’ search intent is crucial to your SEO strategy.
Use Long-tail Keywords
Long-tail keywords are phrases with more description. These keywords are often related to your sub-topics. Long-tail keywords are easier to match to a user’s search intent than seed keywords.
If your brand offers website design, your long-tail keyword may look like: “What is good web design.” This often retrieves more engagement than a seed keyword like Website Design. Though they may get fewer clicks, long-tail keywords often get higher conversion rates.
Know Your Competitors
Knowing your competitors while doing keyword research can benefit your website. Doing this will help you better understand your industry. This gives you the opportunity to find keyword opportunity gaps.
These keywords have a low to medium competition level. To find these keywords, use a tool to conduct a keyword search. Tools like Keyword Tool Pro give you keywords when you type in your competitor’s URL.
Get the Most By Using the Right SEO Keywords
A good SEO strategy can help you rank high on search engines. Now you know how to research and use SEO keywords. Use it properly to redirect people and search engines to the exact point you want them!
Thank you for reading our article! Looking for more information about website SEO? Check out our other design and marketing guides to discover more ways on how to build your website!