When you first learn about SEO, it seems like an illusive world of technical expertise that can’t be mastered by just anyone.
However, when you start doing your research, you’ll find that there are SEO practices that everyone can learn. From location tagging to back-page SEO, there’s a whole world of techniques that can help get you ranking first on Google.
If you’re setting your sights on keywords, this is a good idea; keywords are one of the fundamental aspects of SEO. But, how do you find the best keywords for SEO? We’re here to guide you.
Read on to find out more.
Table of Contents
What Is Keyword Research?
Keywords research is when you find a list of valuable search terms that help with SEO copywriting. It can be a single term or a phrase that indicates the content of your webpage or article.
Keyword research is becoming increasingly important; more websites are being created every second, and your competition only increases. If you don’t get your keyword research spot on, it’s likely that Google won’t display your content for the world to see.
The best keyword research for SEO doesn’t need to be a feat of genius; you just need to understand the process. The best number of keywords for SEO is 5-10, but avoid ‘keyword stuffing’ as this can go against you with the Google algorithm.
Define Your Topic List
Finding keywords isn’t as simple as logging onto a keyword tracking tool and pasting the top five results into your content. You’ll have far more success if you approach it logically.
This means you need to use your unique knowledge as a creator to think about what your target audience wants to read.
Start by creating a list of relevant topics for your product. You can afford to diverge slightly from your exact product. For example, if you sell CBD lotions, don’t be afraid to talk about bath bombs – chances are, your audience is interested in both.
As you create your topic list, think about your target audience and whether they’d like to read about each topic.
Brainstorm Keywords
Once you’ve identified your key topics, you can begin to brainstorm some initial keywords. These keywords should be connected to your key themes and, more significantly, terms that your target audience would Google.
Seed keywords, also known as focus keywords, are crucial since they will form the basis of your keyword study. They identify your competition and establish your niche.
If you’re wondering how to locate your brand’s or product’s seed or focus keywords, it’s easier than you may think. Simply write a basic description of your product and consider how other people could search for it on Google.
Understand User Intent
The next step for how to find the best keywords for SEO is to fully understand your user’s intent. This means understanding the reason someone is completing a Google search. Consider:
- What are they hoping to learn?
- Are they looking for a specific website?
- Are they planning to buy a product?
Once you understand why people are searching for each topic, then you can help adjust your keywords to meet their needs. You want your keywords to directly match their search intent.
Use Keyword Tools
Finally, and only once you’ve done your initial research, it’s time to start looking at keyword tools. Google keyword planner is one of the classic tools to find the best keywords to use for SEO.
There are three factors you need to consider when selecting your keywords: relevance, authority, and volume.
First, relevance. Google ranks all content on the web for its relevance to a search – this is why understanding user intent is vital. There’s no point writing a blog about something unrelated and shoving your keywords in as an afterthought – the Google algorithm will see straight through it.
You should base your content around your keywords rather than the other way around. So, when you’re looking for keywords, choose a different one if it doesn’t resonate with your topic.
Next, authority. Google places what it considers ‘authoritative’ resources at the top of each search page. If you enrich your content with helpful and truthful information, you’ll help increase your chances of ranking first. Services like Google keyword planner will tell you the authority of each keyword.
Finally, volume. There’s no point ranking first for a keyword if no one ever searches for it. ‘Volume’ refers to the volume of searches for each keyword. You should choose medium-high volume keywords if you want your content to get noticed.
Hire a Professional
When all else fails (or if you don’t want to risk it failing), consider drafting in a professional to ensure all your SEO needs are met. What may take you weeks of careful research, a skilled professional can do in a day.
So, if you value your time and want the job done well, professional expertise may be a valuable option. Just ensure that your chosen service has excellent online reviews, like Benjamin Ogden Managed SEO, and they can provide a wide range of SEO services.
Finding the Best Keywords for SEO Made Simple
That’s everything you need to know about how to find the best keywords for SEO. The mythical world of SEO is more accessible than you think now that you know these key tips for ranking first on Google.
So, what are you waiting for? Time to get researching, and you’ll soon see the results of your hard work. If you’re ready to see your sales go through the roof in 2022, this is the way to go.
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