Softplux believes Backlinks remain one of the top-ranking factors for ranking on Google, which is why it is very important to have a solid SEO strategy for your online business.
Broken / poor quality links to your pages
With Ahrefs, you can identify backlinks to your site from other sites by identifying any broken links and then repairing them:
If the link was purchased through an exchange and with insurance, then you can safely apply for a link return or its replacement without loss of funds.
Donor Domain Search
To be in the TOP of search results, you need to get links from all QUALITY resources from which your competitors got.
Find sites that link to your competitors, but not your pages.
Ahrefs comes to the rescue here too. After analyzing competitors by “donor domains”, you can find such links.
Links from your suppliers or distributors
This is an easy way to get an official backlink. If you are a reseller or retailer, contact the vendor or distributor who creates listings informing people of where they can purchase products and ask that a link to your site be included as well.
These are the simplest recommendations that need to be implemented in the first stage of working with a project. Later, we will release a separate article on linking strategy that will cover the material in more detail.
Create Google My Business Listing
Without a Google My Business page, you’re missing out on a huge opportunity to display your brand in local search results. Introduce yourself and be sure to complete all sections of Google My Business.
Use social media
Posting and sharing interesting content on social media frequently (and activating social media sharing buttons for product pages) will have a positive effect on your product and category pages in SERPs.
This is because building your social media presence helps build site credibility. The growing customer acceptance, as well as the accumulation of backlinks from other sites through these channels, sends a signal to the search engine spiders that your site is authoritative.
Influencers also play an important role in SEO – providing backlinks and increasing brand awareness and brand searches in organic. The main goal is to get a link to your product from their web resources or mention it on their social networks, which can be achieved by building relationships with them.
There are many factors that you should consider optimizing your site for the search engines. Remember that our main goal is to increase sales.
When SEO is done right, you will see an increase in quality traffic, leading to more conversions and return visitors.
But before you start, you need to understand – SEO work is not a one-time action. Google and other major search engines are constantly updating their algorithms to provide the best possible results for search engines. Because of this, you need to stay on top of updates and adjust your strategy accordingly.
SEO work takes a lot of time and dedication, but the competitive edge is worth it. Softplux’s SEO strategy will help you to increase your E-Commerce site’s sales.