Even before the COVID-19 pandemic forced the business world to rely on online meetings, major companies were already seeing the value of moving major events online. Apple’s decision to stage their 2019 iPhone unveiling paid dividends, with more than 1.8 million viewers tuning in.
So whether it’s a routine meeting or major product unveiling, hosting events online is part will be a major component of how we handle day-to-day business.
And as we enter this brave new world, here are some tips to help make sure all of your virtual events can have the maximum amount of impact.
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Understand Your Audience and Presenters
Knowing your audience would be an important tenet in any presentation setting. However, moving things online presents new considerations that you’ll want to consider.
You might remember when lockdowns were first instituted last year that a lot of people struggled to make the transition to an online-only infrastructure. That is the kind of issue that you want to plan for.
Those of us who are more used to face-to-face interaction might be reluctant to adapt. And even if they’re willing, you’ll need to plan around their level of technical literacy when determining what programs and equipment you’ll be using for your events.
Have a Clear Plan for Your Content
Holding an audience’s attention would be important under any circumstances. But the fact that you’re separated by screens compounds the issue. If you can’t captivate your audience, they can easily enough minimize your presentation and click around in the background.
So it’s all the more important to have a plan for your presentation, what you want to accomplish with it, and how you’re going to get there. Keep it direct and to the point.
Encourage Engagement
This may be the most important aspect of planning an event online.
It’s not enough to just be concise. You need to engage with your audience and create a situation where they want to engage with you in kind.
There is any number of ways that you can do this, be it surveys, questionnaires, raffles and prizes, etc. Your only limit here is your imagination.
Keep It Current
The 2020 pandemic serves as a great example of how quickly everything can change. And remaining competitive means always keeping abreast of the changing landscape.
So it falls to you to always be educating yourself. A great way to start is to take a look at these trends in how digital and hybrid events are being staged right now.
Take Your Business’s Most Important Events Online
If you take the right approach, hosting major events online can be a boon for your business. It can save time and resources for everyone involved, while allowing you to reach greater audiences than would be possible otherwise.
But this is just one aspect of what the ever-changing business scape will look like.
To make sure that you’re always on the cutting edge, be sure to browse our business blog now.
