Are your products not flying off the shelves like you thought they would be? The problem may not be with what you have to offer. It’s your packaging.
Customers tend to judge a book by its cover. If your competitors place their products in a more attractive box, people will overlook yours.
When you’re packaging products, aesthetics aren’t the only thing you’ve got to worry about. Beauty won’t do you any favors if the product arrives at your customer’s doorstep broken.
It also helps if the box is easy to open or if you use eco-friendly packaging. Check out this guide to learn more.
- Have a Wow Factor
Your product packaging needs to have some kind of wow factor. If the box doesn’t have anything special to bring to the table, it will look pretty bland next to your competitors. People will reach for their products because they don’t even notice yours.
We’ll explain through an example. Let’s say that you bake cookies and sell them. Most of the time, food-safe bags are pretty boring to look at.
It’s a plain white bag.
The perfect way to dress it up is with an elegant tag that has your branding on it.
You can also put your products in a plastic tube from petropackaging.com instead of a traditional box.
- Provide the Right Information
People aren’t going to buy your products if they don’t have any context. You’ve got to give them a little information about what the product has to offer.
Put a small paragraph on the box that tells the buyer about your company. Don’t go overboard, though, you’re not writing a novel.
Provide your company’s name along with a catchy slogan that people can remember. Don’t forget to choose a font that matches your branding.
- Use Eco-Friendly Packaging
Customers care about the environment. If you can show that you do as well, it will do wonders for your sales.
The best way to go about this is with eco-friendly packaging. Use materials like recycled paper and cardboard.
- Don’t Make It Impossible to Open
You want your packaging to be durable enough to protect your small business products, but it shouldn’t be so sturdy that it’s impossible to open.
Most people wait days to receive their items when they place an order online. The last thing they want to do is fuss with a box for an hour when it arrives.
Plastic tubes are good for this. You can also use cardboard boxes with flaps that fold.
- Don’t Be Too Loud
The last packaging tips we have for you revolve around design again. You want to stand out, but you shouldn’t be too loud.
If you use too much color and text, it will overwhelm your customers. Keep it simple, but interesting.
Tips for Packaging Products the Right Way
When you’re packaging products, you have to be careful when it comes to design. If your box is too bland, customers will overlook it.
The packaging also needs to be sturdy and provide the right amount of information.
For more tips that will help your company stand out, visit the Business section of our blog.
