Does this scenario sound familiar?
You’ve found the perfect location for your dental practice and hired a top-tier receptionist. Combined with your dentistry skills, your practice should be full of patients by now.
But your calendar stays empty day after day.
The most common reason your practice is empty is that you’re using the wrong dental marketing strategy. Or worse, you might not have one at all.
So how do come up with dental marketing ideas that naturally attract new patients without being pushy? Below, we’ll discuss the most effective ways to start marketing your dental practice today!
1. Add a Blog to Your Website
The first step in marketing a dental practice is adding an informative blog to your site. Your blog can help you:
- Share dental tips
- Share dental news
- Talk about common dental issues
By answering commonly-asked questions, you’ll establish yourself as an authority. You’ll also build trust with your audience.
Make sure to add a call-to-action at the bottom of your blog post to encourage readers to book an appointment with you.
2. Start Email Marketing
Email is essential for dental practice marketing because it helps you stay top of mind. You can use your email list to stay in touch with current patients and attract new ones with promotions.
You can also use email to let patients know of office closures, holiday hours, and special dental events.
Consider sending follow-up emails to patients after their appointment. This gives patients an opportunity to give you feedback. You can also ask the patient if they’d like to write a Google review.
3. Optimize for Local SEO
Did you know that “near me” searches have increased by 900 percent over the last two years?
Local SEO means that you’re optimizing your dental website and blog for patients near your office.
For example, let’s say your office is located in Miami. You might use SEO keywords like “Miami dentist” so your practice shows up in the search results.
To show up in searches like “dentist near me,” you need to add your practice to Google My Business. Make sure to fill out your profile completely, including your website, phone number, and business hours.
4. Add Social Media Accounts
Social media helps you connect with patients on a more personal level.
You can use social media to:
- Post dental tips
- Share office updates
- Showcase your office behind-the-scenes
- Introduce your staff
- Interact with your audience
If you’re unfamiliar with using social media for business, consider getting a dental marketing agency to help you.
Agencies like this dental marketing agency can manage your social media accounts and help you create content.
5. Create a Referral Program
A referral program is a great way to get more word-of-mouth referrals.
Remember that a good referral program has an incentive for both the new patient and the person who referred them.
For example, you might give the new patient a 15 percent discount on their first teeth cleaning. You could give the patient who referred them a $10 credit for the next service they get at your practice.
Keep Your Dental Practice Top of Mind
By implementing these marketing ideas, you’ll be well on your way to attracting new patients to your dental practice.
Keep track of which strategies get you new patients and which ones help you keep existing patients coming back. These are the strategies you want to focus on and improve in the long term.
Found this article helpful? Then be sure to check out more blog posts in our business category today!
