Believe it or not, some recent reports have suggested that up to 50% of U.S. small businesses still don’t have websites set up. As a result, you’ll be getting a leg up on a lot of your competition by simply creating a website for your small business.
But it’s not enough to do just that. In addition to establishing a website for your small business, you also need to fill it with lots of original content. It’s important for you to come up with a content development strategy from the very beginning that focuses on utilizing original content.
There are tons of benefits of original content that you’ll get to enjoy when you add it to your website from the start. Today, we’re going to touch on some of the top benefits of doing it to show you what makes it so essential.
Check out the biggest benefits of adding original content to your website rather than going with cookie-cutter content that you swiped from somewhere else.
It Makes Both Your Website and Your Business Look Unique
If your website looks just like a lot of the other websites that are out there and if it has the same kind of content that those websites have on them, you’re going to struggle to get your small business to stand out in the crowd. Your business won’t appear to be as unique as you would like for it to be.
By putting more original content on your website, you’ll be able to differentiate your small business from other small businesses. People will notice that you’re bringing something unique to the table, and they’ll appreciate you for doing it.
It will change their impression of your small business as a whole. People will see your business as working to set new trends rather than just following the trends that others have created.
It Gives Your Website’s Search Engine Optimization a Boost
Search engine optimization, better known as SEO, is something that will need to be at the forefront of your mind from the moment that you first set up a website for your small business. It’s going to determine how Google and all the other search engines see your site.
There are many ways in which you can give your website’s SEO a boost. You can do it by:
- Making sure that your website loads quickly
- Including the right keywords and locations on your website
- Getting backlinks to your website on other sites
But arguably the easiest way to take your website’s SEO to the next level is by creating original content for it. It’s going to let Google and the other search engines know that your site is worth checking out.
You can handle your website’s SEO on your own if you would like. But you might also want to look into hiring a company that can create custom SEO solutions for your site. It’ll be well worth the investment on your part once you see your improved SEO scores.
It Provides Your Business With More Credibility
Prior to purchasing a product from your small business or investing in a service, customers are going to want to know that your company is legit. And you aren’t going to look very legit if it’s clear that you’ve copied and pasted content from another website and put it onto yours.
You will, however, look legit when you have a website that contains nothing but original content. You’ll have higher credibility with your customers because of it. You’ll really look like you know what you’re talking about.
People are going to be more likely to call on your small business when it appears as though you’re an expert in your specific industry. They’ll know that they won’t have to worry about a thing when they buy a product or service from you.
It Keeps Those Who Visit Your Website Engaged
In a perfect world, you don’t want potential customers to spend 30 seconds on your website and then leave to go look at something else. You want them to stick around for an extended period of time so that you can show them everything that you have to offer.
But it’s going to be a challenge getting them to stay put on your site when you don’t have any original content to give to them. If you have cookie-cutter content, it won’t be engaging at all.
By placing original content on your site, you’ll make it every bit as engaging as it needs to be. You shouldn’t have any trouble getting people to stay on your site, which will increase the chances of them buying something from you or, at the very least, contacting you for help.
It Sets You Up With Interesting Links for Social Media
Outside of setting up a website for your small business, you’ll also need to establish a presence on social media in this day and age to be successful. You’ll want to create social media accounts on platforms like Facebook, Twitter, Instagram, and more.
Additionally, you’ll want to use these social media accounts to point people to your website. And it’ll be easy to do this when you have interesting original content on your site that people will want to take the time to read.
Driving traffic to your website through the use of social media won’t be such a chore when your site has its fair share of original content. It’s just one more reason why you need to commit to putting more original content on your site in the first place.
Start Adding More Original Content to Your Website Today
Creating a website for your small business isn’t going to do you much good if it doesn’t have original content on it. As you’ve seen here, posting original content on your site will prove to be of the utmost importance.
You can begin to take advantage of the benefits of original content by putting some up on your site today. It won’t take you long to see how valuable that it can be to your small business.
Get more great business-related tips that will help your company to grow by reading through the other informative articles found on our blog.