In the past few years, we have seen evolution in video production companies. What was traditionally done by sending one team to shoot and another group to edit is now being replaced with a new setup that puts everyone under one roof. The studio setup of video production gives the advantage of ease, convenience, control, and increased collaborative potential among filmmakers. However, there are several studio services provided by professional video production services. Here are the eight services that major studios offer.
1) Script to Screen
A script is written, and it’s given to a screenplay writer and director so they can turn the idea into a storyboard, which is entirely drawn in pencil with instructions on how each shot should be framed and lit. The board is used for every department, including camera work, lighting, sound, art direction, and editing for planning purposes. That helps save money because directors can make changes before shooting stars instead of after.
2) Pre-visualization
A basic computer animation lets everyone get an idea of the movie’s mental appearance before the cameras roll. It saves time and money by showing what the final product will look like in special effects and stunts.
3) Casting
A group of actors, including extras and stand-ins, is hired and given scripts to read while producers observe how they work together and with the script. Each actor is auditioned for their unique voice and appearance that will help or hinder telling the story visually. Actors must be compatible with their character and other cast members, making chemistry critical in casting decisions.
4) Art Direction
A team of designers, including set designers and costume designers, creates everything that appears on camera before shooting starts, including props, color palettes, set designs, and special effects used in the movie. Their work is sent to the locations department for building or staging for every video shot as determined by the storyboards created during pre-visualization.
5) Cinematography
A director of photography oversees the shooting crew using hand-held or motion picture cameras with lenses containing different focal lengths. They are meant to help achieve various effects by framing shots and lighting every scene meticulously for continuity between scenes shot weeks apart. They must consider all weather conditions, changing light sources, and wind speed that could affect their ability to capture a scene as originally intended.
6) Music and Soundtrack Mastering
Composers write musical pieces that heighten moviegoers’ feelings toward certain characters or events using instruments, sound loops, melodies, basslines, and orchestration. They must consider what genre their movie falls under to ensure the music’s tone aligns with the story’s visual structure while also considering how audiences will react to different types of music within specific genres. For instance, music producers at New Evolution Video oversee this process, choosing specific instruments, loops, and other sound effects for each musical cue that heightens emotions at different points in a film to heighten moviegoers’ experiences.
7) Post Production
A team of visual effects technicians works with animators to create 3D characters and environments that will be added to scenes after filming. Visual effects companies may work separately or collaborate with other studios to develop major sequences containing computer-generated footage before it’s sent back for editing for final post-production input from the director, producers, and editor.
8) Editing
The footage shot by the cinematography crew is digitized into editing software where everyone from producers to directors can see precisely how it works together as a whole story under the guidance of an editor. Editors must consider pacing, how long each scene plays, and the order that would maximize its emotional impact on viewers while also following any continuity guidelines that pre-visualization artists set.
Every studio service shown above is responsible for explicitly presenting or developing stories visually through audio means, so viewers can engage more personally with these stories by experiencing them reimagined based on their life views and expectations.
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