At present, Local SEO appears to be one of the most important tools for businesses. Almost all users search for local information on a search engine. It means that if a business is not optimized for local searches, it could be missing out on a vast number of potential customers. If you want your business to appear in local searches, local SEO is what you need to consider.
People who are familiar with SEO know the fact that the algorithm used by search engines to rank websites is always changing. Both off-site and on-site optimization is essential when it comes to local SEO. Off-site includes getting backlink from trusted websites and high authority and you can get this service from. Clients and customers are always looking for information online, and enhanced visibility in the local search results opens a door for improved conversions and increased lead generation.
Nowadays, the local market is competitive. If you are not aiming to be on the top, you are at a loss.
To help you with some tips to dominate the local search in 2020, we have compiled a quick guide. These five simple ways can enable you to achieve your business goals and attract an impressive number of potential customers. For instance, awill want its local customers to find it easily from local searches. For that purpose, it will have to work on its local SEO.
The following steps will help you understand smart ways tooptimize your business for local searches efficiently. By enhancing your business’ visibility, you can help your local customers, who are looking for information online, find you easily.
Meta Tags – Title and Meta Description
Title tags and meta descriptions combine together to create meta tags. These can be customized to reflect the focus (topic) and description (content) of any webpage. Meta tags are crucial HTML components that appear in search results and feed the local SEO. Title and meta description are just like short advertisements that are designed carefully to attract a large number of users.
Title, according to Google, must contain 50 to 60 characters, and the meta description should have 160 to 200 characters. Writing description and title in such a way that both of them appear in search results is a crucial task. Lengthy titles have fewer chances of appearing in search results. Google will only pick the first 50 to 60 characters of your title automatically and will cut the rest. And how do you think an incomplete title will look?
Keep your titles and description short. They must perfectly summarize your webpage. Make them unique and compelling. Descriptions must inspire people to open the page and have a look. It is better to use trigger words. Also, you can check your content’s quality with various tools.
Online Citations and Directories
Is your business not appearing in local searches? Are you losing customers or not getting much traffic on your website? Well, you might need to pay attention to online citations and directories.
One thing that you must know is that your business should appear in local business directories such as Merchant Circle, Yelp, etc. You can also look for citations site and get your business listed there.
Add the most basic and essential details, such as the name of your business, website, number, email, working hours, address, and other relevant information. Make sure that you do not make any mistakes. Check for errors such as incorrect numbers, misspelled words, grammar, punctuation, and several other elements. This step ensures that your clients will have access to only the right information.
Google My Business
Do you know about Google My Business (GMB)? If not, you are missing out on an excellent opportunity to boost your local sales.
Google My Business (GMB) is an online directory, one of the most dominant one, and it is free. Brick-and-mortar businesses, regardless of their size, can use Google My Business as a source to attract a large number of customers. If they are optimized, they get better ranks in online searches.
Listing your business in this directory requires a location verification process, and that is why you need to input the correct information. One of the most important things about GMB is that you can use the listing for your business if you own the company.
Once you are done with the listing, you can proceed further with local optimization.
An intriguing description, categorization, accurate business hours, payment types, and other necessary information needs to be entered on your Google My Business page. Upload your business logo and at least three photos.
With Google my business, you can also hide your physical location.
The constantly evolving world is changing the demographics at present, giving birth to ‘modern’ consumers. These tech-savvy individuals rely more on reviews than promises that businesses make. Almost all users check reviews before they buy a product or service.
If you want your business to rank better in local SEO, you can always ask your customers to leave a review. Also, you can use software like Trustpilot, Reputation Loop, Vendasta, etc. as they are reputation marketing tools that help in analyzing the reputation of your business by enabling you to manage and track all your reviews actively.
You can also use social media tools such as Hootsuite that allows you to track all your social mentions.
As a business, you must always respond to your reviews and engage with customers who approach you. Online reviews are a great way of making your mark on the local market and show that you care what your customers think about you. This is why your customer service needs to revolve around this concept.
Using Local Structured Data Markup
It is a scheme markup that can be added to a website’s code to give search engines additional information about your business.
Google recommends structured Data Markup as it allows its spiders to crawl web pages efficiently and easily. Also, you can get assistance from a Structured Data Testing Tool to evaluate the success of your markup’s implementation and whether it needs any improvements.
Local SEO is an essential aspect of any business’s SEO strategy. If you are a business with a storefront or a service area, you can depend on local SEO to help your customers find you easily through online searches.