Gone are the days when you needed only a strong portfolio to get more clients for your photography business.
In today’s time, to grow your presence online and attract customers, you need to invest in SEO for photographers. One of the best ways to do so is through link building.
However, link building is not the same for all types and niches of business. If you are running
a photography business, there are some tailored strategies available.
In this article, we will discuss link building for photographers in detail and share some effective techniques with you.
Table of Contents
SEO Link Building for Photographers and Its Importance
Getting links from other websites to yours—that’s link building. It makes your website more
visible and authoritative on Search Engines.
Example:
Let’s say you run a photography studio. Now, you can partner with popular photography blogs or local event planners. When these trusted sources link to your website,
● It shows your expertise
● Brings in more clients
● Helps your studio rank higher in online searches
Backlinks are one of the most important factors Google takes into consideration when ranking your site.
And if you have a quality backlink profile, it will help you reach more people and boost your business. Moreover, it will improve your website’s authority and make it look trustworthy.
Compared to other SEO techniques, link building for photographers offers more tangible and long-term results.
Backlinks for Photographers: How Many Do You Need?
When it comes to SEO link building for photographers, quality matters more than quantity. It is better if you have 1 quality backlink rather than 10 spammy ones.
Low-quality, irrelevant links can actually hurt your website’s ranking and sometimes can even lead to penalization. So, it is important to aim for a few links from websites with high domain authority.
How to Know If a Backlink is High Quality?
Not all backlinks for photographers are useful. Some may even lower your ranking. That’s why it’s important to choose the good ones. Consider these factors when looking at building high quality backlinks:
Relevance: Choose related websites or web pages to create backlinks. For example, a recommendation from a fellow photographer will hold more value over an unrelated source like a bakery.
Trustworthiness: Google prefers links from trustworthy sites like Wikipedia or BBC. So make sure you always go for trusted sites when creating a backlink profile.
Authority: Google’s algorithms use metrics like Page Authority or Domain Authority. Use tools like Moz’s Open Site Explorer to help gauge a backlink’s value.
Correlating Backlinks: Being on a page with high-quality backlinks benefits your site, as search engines perceive it at the same level.
Traffic: Backlinks should bring traffic; otherwise they are pointless.
Link Building for Photographers – Effective Strategies
Here are some effective strategies to use for building backlinks for photographers:
1. Guest Blogging
Guest blogging is the most useful link-building strategy for photographers. You can turn your knowledge and experience to create amazing, sharable content in the form of stories and useful guides.
Once you have a good amount of content available, search for sites in photography or related niches that accept guest posts.
Get in touch with the owners and pitch them your idea. If they agree, you can post your content on their site with a backlink pointing back to your site.
Here are some photography websites that accept guest content:
● https://www.diyphotography.net/
● https://fstoppers.com/
● https://jointhebreed.com/
● https://digital-photography-school.com/
● https://www.lightstalking.com/
● https://petapixel.com/
● https://photographyblogger.net/
Guest blogging is not just about links; it also helps improve the reputation of your site. For premium guest blogging services, you can get in touch with a good guest post marketplace.
2. Influencers for Link Building
You can also use influencers to build backlinks. As a photographer, it is not really difficult to
get influencers. Your clients or some people you have partnered with can help promote your business. You can also contact influencers (specific to your industry) to promote your work.
Here are a few strategies for link building for photographers:
● Share great content: Create something amazing and ask them to share it, linking back to your site.
● Product Reviews: Offer a free product for a review, but choose someone who genuinely loves your stuff.
● Feature Them: Showcase them on your site through interviews, surveys, or testimonials. Then, ask them to share it with links.
3. Vendor Networking
Network by sharing shot images with involved parties. You can write an email with all the usage rules and ask for a link back to your site.
This way, if they use your photos, you will get a backlink in return. Create a vendor email template and integrate this into your workflow for a targeted link-building approach.
4. Get Featured
Getting featured means showcasing your work in top publications in your field. Find popular online platforms that accept submissions. For instance, in weddings, sites like Ruffled Blog or Green Wedding Shoes carry weight in traffic and SEO, boosting your ranking in wedding photography.
Search for niche-specific websites relevant to your photography. Here are some websites where you can submit your work to get featured:
● https://www.brendasweddingblog.com/
● https://www.lemonadeandlenses.com/
● https://theeverylastdetail.com/
● https://www.rocknrollbride.com/
● https://www.inspiredbythis.com/
● https://www.boho-weddings.com/
5. Register for Directories
Another thing you can do is get your website registered in web directories. If a directory is genuinely useful and gets real human traffic, it’s worth considering. Here are some tips for choosing the right directories:
● It should be related to photography
● It should have good traffic
● The websites listed should be trustworthy
● It should offer value beyond SEOTop of FormTop of Form
6. Reviewing or Featuring Products
Use your gear and software as opportunities for backlinks. Compile a list of products you use regularly, from cameras to post-production software. Check company blogs for user reviews or testimonials.
Create content – take photos, record videos, or write reviews. Find the right contact and email them to feature the review with your link.
7. Appear on Podcasts
Join a photography podcast as a guest and share your story. Many photography and creative business podcasts like FloInsider offer this opportunity. It’s a great way to connect and showcase your journey.
8. Submit Photos to Magazines and News Sites
Local websites often need photos or stories for news coverage, events, or wedding features. Submit your photos to these sites—they’re always on the lookout for relevant content.
9. Turn Mentions into Links
Google your brand name and look for websites that mention your pages without linking to them. Reach out to the site owners and kindly ask them to turn those mentions into clickable links.
10.Take Part in Photography Contests
Participate in photography contests. They’re a chance to get recognized as a participant and possibly get a fantastic prize when you win.
Tips for Link Building for Photographers
Apart from the strategies, you can also follow these tips and tricks when it comes to link building for photographers:
● Quality Content: Create shareable and high-quality content.
● Diversify Links: Aim for links to various pages, not just the Homepage.
● Social Media Impact: Use social media platforms to boost your Marketing strategy.
● Manual Approach: Avoid automatic backlink tools; gradual link building is key.
● High-Traffic Pages: Get links from high-traffic web pages for visibility.
● Offer Value: Provide something valuable when requesting links.
● Consistent Schedule: Stick with a regular link building schedule for continued benefits.
Conclusion
These are some great strategies and tips for SEO link-building for photographers. Keep in mind that link building takes time and effort but it truly pays off in the long run.
It is one of the few SEO strategies that will continue to work in the future despite Google’s algorithm change. If you want to know more about link building or need expert services, visit Link Publishers.
Author Bio:
Het Balar
Het Balar is a super pro at SEO, helping businesses get noticed on Google for over seven years.
He’s the founder of Link Publishers, where you can put your articles on other websites. They’re not just about that; they also rock at getting more links, making your website super easy to find, and even creating and promoting cool content.
He loves talking about the latest trends in SEO and the best ways to do digital marketing. It’s like having a friendly guide to help you out in the online world!
Linkedin: https://www.linkedin.com/in/het-balar/
