Is eCommerce the Future of Retailing?

Curious to learn more about the impact of Covid-19 on ecommerce in retail? Did you know experts projected U.S. ecommerce sales to leap 40.3% during the pandemic? They also say that the online sales which made up 15.8% of total retail sales in 2019 will make up 21.0% or more this year.

But does that mean it’s the future of retail sales or is it only a trend that’s sure to soon end? Well, that’s what this article is all about. When you’re ready to dive deeper into the subject to learn whether ecommerce is only a trend, read on.

What’s Happening with Ecommerce Growth Today?

Around the globe, ecommerce made up 14% of global retail trade-in 2019 but rose to 17% in 2020. We don’t yet know what 2021 will bring, though we know retail ecommerce is already higher than 2020. What the future of retail after Covid-19 will be is uncertain, though all fingers are pointing toward a steady rise in ecommerce sales.

Why Experts Think the Ecommerce in Retail Trend Will Continue

If you think ecommerce and retail go hand in hand, you’re not alone. The experts would agree with you and here’s why:

Lower Costs: When you evaluate ecommerce vs retail store setup costs, there’s no comparison. Entrepreneurs can start an online store in under 30 minutes for under $30 a month. And with the right retail software, they can give their digital storefront a facelift anytime they want in under an hour.

Customer Tracking: If you know anything about sales and marketing, you know it’s all about understanding your customers. You’ve got to know their habits, routines, and problems. The more you understand their behaviors, the easier it is to give them what they want or need.

Well, with the advent of electronic commerce came web analytics. What are they, you ask? Why they are feedback tools designed to track your customers’ online behaviors.

Customer Experience: Did you know you can create different online experiences for different customers? That’s right, you can their PC is their portal to your digital retail store. And you can set different portals to offer different experiences.

Sales Reach: Your brick-and-mortar store is limiting. That’s why thousands of small business retail owners, just like you, researched online selling during the pandemic this year. But you can reach customers on the east coast as easily as you can reach customers on the west coast if you choose a digital storefront instead.

How Tech Growth Will Support Retail Ecommerce Growth

You can see the growth now. All you need to do is pick up your smartphone to determine how that shade of paint will work on your wall. If you jump to the right website, you can take real-time video images of your room, and change the paint color in those images at will.

And just as you try the digital paint on your walls, you can try the digital clothes on yourself. That’s right, you can forego the dressing room and just superimpose that dress on your digital image. Now you can tell whether it goes with your skin tone.

What’s Next?

Now that you better understand the potential future of ecommerce in retail sales, you see why all the experts love digital marketing. It costs less, requires a lower overhead, and can all be done from the comfort of your own home.

Want to learn more about business and marketing? Then browse our vast online library full of articles on small business and marketing, today.