From a business standpoint, company swag is up there with your website—your first printing run of flyers, and posters when it comes to symbols that your company has made it.
But is swag a good idea for you and your company? Can spending money on company-branded swag actually create real, tangible results for your business?
If you’re looking for answers to these questions, you’re in luck! Here’s why we think that swag is an investment worth making. Just keep reading.
Table of Contents
1. Swag Doesn’t Cost Much
From TV to Facebook ads and radio campaigns, businesses that want to scale and grow all have a major hurdle to negotiate:
Marketing costs money.
And with marketing managers bringing home an average salary of $107,122, it’s clear that hiring skilled marketers can also be expensive.
But one thing company swag has going for it is that it’s affordable, as long as you’re able to find a solid company swag store platform.
2. Swag Lets You Raise Awareness
In 2018, eConsultancy observed that as many as 82% of people are willing to scroll further down a page to find a familiar brand when they use a search engine.
You have to admit that even if you’re not looking to dominate your Google rankings right at this moment, it’s difficult to attract new customers if no one knows you exist. Knowledge is key, after all.
But business cards and flyers share a fatal flaw. Sure, they can help people become more familiar with you, but eventually, they’ll get thrown away or forgotten about. And you’ll have to start over with your marketing.
A mousepad or a pen on the other hand? Those are the type of brand swag or employee swag items that have the potential to be seen by other people simply because they’ll be getting used on a consistent basis.
3. You Can Further Connect With Your Audience
Imagine you’re looking for a new gym. If one place is offering branded swag in the form of water bottles, towels, and t-shirts, while the other one just offers standard access, which one would give you a better sense of “Yeah these people get me.”?
If you’re not using marketing swag with your staff and your customers, you’re missing out on a golden opportunity to build up brand loyalty. But the thing is that once your customers love you, they’re there to stay.
And if you’re among the 82% of companies that believe retention is cheaper than acquisition, every bit of goodwill you can build with your employees and your customers counts.
Here’s Why You Should Consider Investing in Company Swag
As far as affordable and creative marketing strategies go, company swag hits all the right notes. It gives your brand awareness efforts more potential reach, it lets you build up reputation and brand loyalty, and it doesn’t cost a lot of money to get off the ground.
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