Eighty-eight percent of people in the world recognize McDonald’s golden arches. It’s the most iconic brand symbol ever created. Brand awareness has helped millions of businesses attract new customers and retain existing ones.
And if you are part of a brand team, you might be wondering how you can join these successful businesses and get your brand noticed. All you need to do is read this article about innovative branding ideas for any business.
1. Choose a Social Media Voice
It’s not enough to constantly post on every social media site (although consistent posting does help). You also need to establish a clear voice for your brand that your customers relate to. The voice or tone you choose has shared values and interests with the audience which draws them in and keeps them engaged.
Think about what voice reflects the core of your product or service. Be sure that all your marketing consistently uses this voice.
2. Killer Swag
Don’t underestimate the power of a free t-shirt. Building brand awareness and customer recognition are easy when you create marketing collateral like clothing, water bottles, or USB drives. You could even consider designing a custom patch with your brand logo.
3. Referral Perks
How can you use existing customers to gain new ones? Try a referral program! You can offer customers a discount or a free service when they introduce a friend or family member to your product or service.
You can also use this strategy with social media. When a customer tags your brand online, you can enter them to win a raffle or offer another perk. Your brand gets referrals and the customer gets something awesome in return!
4. Tell a Story
Trying to build brand equity? Distinguish yourself from the competition when you share a compelling story. Think about how your product or service solves a problem your audience may have. Now, tell the story from beginning to end.
And if you don’t want to create a fictional case study, search for a real one. Talk to existing customers to find someone that may be willing to share their experience with your brand. Use the story to sell to others and get your brand out there.
5. Influencer Marketing
When you partner with an influencer you can meet your marketing goals in a matter of weeks. Influencers reach thousands or even millions of viewers with each post. If you can find an influencer to endorse your team brand, numbers will rise exponentially.
Make Your Team Brand the Next Golden Arches
Take your team brand to the next level when you use these innovative solutions for marketing. Establish a unique voice, build a referral program, tell a story, or work with an influencer. And don’t forget the swag! You have a great product or service to offer, so it’s time your audience knew it!
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