To be successful in content marketing and blogging, you need to be ready to accept criticism, be dedicated to honing your craft, be ready and willing to learn, adapt and produce high-quality content every single time. Applying these factors can feel overwhelming, but whether you’re in charge of the company blog and you’re hoping to boost your SEO, or you’re writing your own lifestyle and parenting blog and want to share your experiences in your own little corner of the internet, it’s important that you’re prepared to plan and work as efficiently as possible to get the results you want.
However, with so many distractions and potential pitfalls to avoid, knowing how to apply your energy and drive to your work can be confusing, especially when your deadlines are looming. In this post, we’ll explore how you can increase your efficiency as a blogger with some helpful tips.
Table of Contents
Invest in DAM Software
Having access to your digital assets in one place can certainly help you streamline your blogging efforts and help your brand remain consistent across all your platforms – click the link to discover the definition of an asset library. When all your digital files are in one place you’ll find it much easier to store, locate and effectively manage your digital assets. These assets include everything that makes your brand unique, such as your logos, colour palette, typography, images, videos, audio files and animations.
Storing these files in one simple, centralised location means you’ll not only find the files you need quickly – which will improve your efficiency. But they’ll also help you create a more cohesive and consistent brand, helping you complete your projects to a higher standard and not only meet those targets, but effectively smash them!
Always Conduct Research
Whether you’re writing about a completely alien topic for your employers’ blog, or you’re writing about your own experiences as a parent or traveller, spending time conducting research will keep your blogging efforts streamlined and on target. Spending time planning and researching your post, will stop you from missing the most important points of your post, and keep you focused. It also means all the information you need to write accurately is ready to be used, speeding up the writing process without compromising on quality.
Get the SEO Basics Right
There’s little point in spending hours on your latest blog post if no one is going to see it. Understanding and implementing the SEO basics onto your posts will make your work more efficient and help it be seen by all the right people. Utilising on-page SEO tactics such as keywords within your titles and content, creating ALT tags for images, adding internal links, unique page descriptions and ensuring your content is optimised for mobile are good places to begin.
And Finally
Plan A Writing Schedule
If you want your blog to be successful, you need to start blogging to a strict schedule. This keeps your content fresh, is good for your SEO and helps your readership know when to expect the next post. Plan your schedule – which should also include planning – and get to it!
