Communicating with customers and leads through email marketing campaigns is crucial for creating prosperous relationships with them. And you as a marketer know that, so you might be reluctant to remove any of the names from the lists you have. This is understandable, you’d like to reach as many prospects as you can and increase your chances of closing a sale.
However, in certain instances – removing contacts from a list could be more valuable than keeping them. So, let’s see when, why, and how you should clean your email lists, as well as how a tool like an email checker can be useful to you.
When Is the Time for Cleaning?
Unfortunately, there’s no one size fits all approach to email list cleaning. You’ll have to think about your list size, how often you’re sending campaigns, who you’re communicating with, and so on.
If you aren’t sure how frequently you should check and clean up your emailing list, we recommend you do it at least once every year. However, there are some telltale signs you should keep an eye out for:
- Increased bounce rate
- Spam reports
- A large number of unsubscribes
- Low click-through rates (CTRs)
- Decreased deliverability
Why Should You Bother?
We mentioned some of the things you should look out for if you’re unsure when to clean your email list. Essentially, all of them are also the reasons why you should clean your email list.
But, let’s see what you’ll get out of it. With a clean list, your audience will be more engaged and more likely to click on your content or make a purchase. Your deliverability rates will stay high, and your sender reputation will stay intact. Which will in turn reduce your risks of landing in spam folders, or being marked as spam.
Tips For Email List Cleanup
First and foremost, you need to figure out what’s the best cleaning frequency for your business. But for starters, make sure you clean it up at least once per year.
To make the cleaning process smoother, you can use a bulk email checker. An email checker tool will look for fake emails, spelling errors, disposable emails, and other suspicious addresses that can affect your deliverability. Once the checker is done, you can bulk remove undeliverable email addresses from your list.
If you want to stay ahead of cleaning and make sure bad emails don’t reach your list, you can use an email verification tool that will confirm whether an address is valid at the time of signing up. It’s an easy way to avoid spam or disposable emails. In case you take these precautions, you should still make sure you do your regular cleanup.
And lastly, when you notice that your contacts are getting less engaged – try sending a re-engagement campaign. You can include offers for your product or some freebies. And if the contacts don’t take the bait, maybe it’s time to remove them from your list for good.
Keeping your email lists clean will drastically improve the success of your email campaigns. Your contacts will be people who are truly interested in your brand, and you’ll be able to avoid spam complaints, low deliverability, and click-through rates.
So, make sure you try using an email checker, and prep your lists for all future campaigns.