Most prospective investors ask how U.S. Lawns Franchise differentiates itself from competitors, especially when it comes to attracting employees and customers. The U.S. Lawns Franchise boasts of a powerful national network, national branding, and decades of experience, making us among the top landscaping service providers in the country. According to U.S. Lawns Franchise president Ken Hutchison, the brand mantra is based on their dedication to keeping the customer and employee close. This in itself is a mutually beneficial relationship that provides significant advantages for all parties involved.
Closeness to the customer
Closeness to the customer doesn’t happen overnight. You must cultivate a trustworthy relationship through qualified and experienced landscaping crews and local investors who want to see their communities grow. The U.S. Lawns Franchise president provides insight into the brand’s crews’ determination to understand the language of the business, its priorities, and customized customer service to make each customer feel special. This also involves respecting customers’ timelines and providing updated reports whenever they are needed.
The brand’s president relays that to fully satisfy a customer; they have to “get behind their eyes” and think just like them. For instance, if you talk to a school owner, you want to speak a school owner’s language, not a landscaper.
As U.S. Lawns Franchise, our number one priority is understanding each customer’s goals and needs and building strong partnerships with them. We are committed to maintaining 100% customer retention, an aspect of our brand kept alive by our valued crews. Crews that feel valued lead to customers that feel valued, and since this is the brand’s mantra, it sets the company apart from the competition.
Closeness to the employee
Valuing and respecting your employees is just as important as valuing your customers. If you maintain good relationships with your employees, you will undoubtedly notice growth in other metrics of your business. Below are some of the reasons why we value our employees as much as our clients:
- Employees are vital assets of your brand
Like equipment and inventory, employees are vital assets to your company. While most businesses stop at pleasing the customer, the employees’ hard work and dedication attract these customers and keep them coming. That is why U.S. Lawns Franchise invests in our employees and their welfare. Investing in your employees is investing in your company.
- Employees can directly help you drive revenue
Your employees have to attend to numerous aspects of your business throughout the day. If you can make it easier for them to communicate, there will be less exhaustion from relaying messages to and fro. Caring about your employees gives them a reason to care about your brand, then they can facilitate low operation costs and help drive more revenues.
- They influence your clients
Your employees play a significant role in your customer relationships. If you have a single disgruntled employee, you may end up with several dissatisfied customers, hence the need to make your employees feel valued. Overlooking your employees’ welfare is setting your business up for failure. All you need to do is put in more effort towards preparing, training, and informing your employees, and they will portray the same in their interactions with your customers.
- Employees determine the energy of your company
The energy of your employees affects the entire company. If you trust, value, and respect your employees, they will be more dedicated to serving your company and its customers. Empowering your employees allows them to feel comfortable enough to use their intellect and problem-solving skills on the job to the advantage of your company.
U.S. Lawns Franchise is a national brand with perks and programs for which small businesses lack the resources. The president states the company’s ability to provide advancement opportunities, education, safety programs, and uniforms for its crews, all of which motivate employees to work and look forward to their professional growth. Also, most local landscaping companies do not care for these details, so something so seemingly simple sets the brand apart.
That’s not all. Employees are interconnected with their families, so if things aren’t right at home, they may affect their work output. That is why the U.S. Lawns Franchise is dedicated to improving the lives of its employees and the community. U.S. Lawns Franchise employees receive fair pay and benefits that are significantly above the industry standard. This way, the employee retention problem is almost nonexistent.
From the above discussions, it is clear that a business has to satisfy its employees before satisfying its customers. You can borrow some of the ideas discussed herein to ensure your business attains its truest potential.