If you are going to win as a business owner, it’s all about creating the right connection with your customers. Your customers will stick by your side when you go out of your way to create a personalized experience for them.
Using branded packaging that is unique and stylish will help you more than you know. However, you have to think about design principles, the quality of materials, and so many other points to get results.
Keep reading so that you can learn more about custom branded packaging and how you can create the best experience possible.
Table of Contents
Reverse Engineer With the Unboxing in Mind
The unboxing experience is where it’s at these days. People get millions of views on YouTube simply posting videos of themselves unboxing products and giving their initial reactions.
Because shareable video content is one of the best forms of marketing, you will keep reaping rewards when your buyers post their unboxing online.
Put yourself in your customer’s shoes in the beginning, and consider how they will feel when they open up your product. You need to add the “Wow” factor that will put a smile on their face before they even open the box.
For instance, including a double face satin ribbon creates a measure of style and sophistication that you otherwise wouldn’t get with dull, plain packaging. Check out some unboxings to see what kind of features people seem to enjoy the most.
Make Sure That Your Branding is Clear and Tasteful
Style is one thing, but you have to make sure that your packaging has enough branding to let them know who it’s from right away. Make sure that your logo is unique and distinguishable from your competitors.
Today, you can even include scannable codes on the box that people can engage with to watch videos or check out other content related to your brand. The key is to make sure that your branding is helpful and not distracting so that it doesn’t take away from the packaging itself.
Choose the Colors That Will Get the Right Results
The colors that you choose for packaging can’t be an afterthought. So much psychology goes into color choices.
People choose shades of yellow when they want to denote joy, vibrancy, and creativity. Green may be used to express peace or to promote products that deal with the environment.
You and your team need to think long and hard about any colors that you decide on and run focus groups to find out how your customers are responding to them.
Stay Consistent With Your Packaging
Consistency is king. The last thing you’d want to do is confuse your customers by switching your packaging too frequently.
You will enjoy more brand recognition when you keep your schemes and designs consistent, with characteristics that stand out.
Create the Custom Branded Packaging That Makes Sense
If you want to create the best custom branded packaging, the points in this article will get you started. Consider these tips and start shopping for the best packaging material available.
Use our site when you’d like to read more about business and marketing.
