About Google Ads
Google Ads is the paid advertising terminology introduced by the Google search to help the business owners all around the world to drive right audience to their business website. Google is the most used search engine by the users around the world, hence by using the Google Ads you can target the right audience for your business and drive more users to your business website.
Different types of ad campaigns in Google
Google allows different types of campaigns types to choose based on your campaign goal. From the below image you can see that Google offers various types of ads which is focusing on sales, website traffic, brand reach and many more
So as a business owner or the advertiser, you can choose the campaign type based on the business objective. If you are goal is to drive more traffic to your business website, then you can get started with the campaign type of “Website Traffic”.
If your campaign goal is to get more reach for your brand with the help of videos or banners. Then you can get started with the campaign type of “Brand Awareness & Reach”. By using this, you can get started with the display ads in Google and get more brand reach.
Why you need Google Ads for your business?
As you know that Google is the most uses search engine by the users around the world. Hence it’s the best place for you to target the right audience and get more potential inquiries for your business.
Having your business well reachable on Google for the right audience will make sure that you get more inquiries.
Let’s take an example, from the below image you can see that the first four search results in Google is filled with the Ad results when I have searched for the term “rubbish removal london”.
Similarly when you search for any kind of business terms in Google, you can see that the first four results are filled with ads.
Normal user searching for any products or services on Google will naturally tempted to click on of this ad result and land on a website. Now you should have got an clear idea, why you should plan for some Google Ads for your business and target the right audience to get more sales.
At the same time, it does not mean that, you should give less importance to SEO. Well, SEO is the organic way of ranking your website on top for the potential search queries. Ranking your website organically with the help of SEO Consultants from an leading SEO Agency like ClickDo will help your business to get quality traffic from Google in long run.
How to get started with the Google Ads?
Getting started with the Google Ads for business will help you take your business to the next level. You just need to have a business website, if you don’t have one, then you can check the blog in SeekaHost which explains about creating a new website from scratch which is written by Dinesh Kumar VM. So you can easily create a business website by yourself or with the help of the designers.
First thing you need to be very clear with is the business goal. You should be clear what you need from the ads and what’s the return you should get from it. If you are clear with the plan, then half the job is done.
How much will you need to pay for Google?
Google Ads also called as the Pay Per Click (PPC) allows you to pay based on the number of clicks that you get for your ads from Google. So you will pay based on the number of clicks. The average CPC (Cost Per Click) may vary from keyword to keyword and it differs.
Hence you can plan your budget before getting started with Google Ads and run the campaigns accordingly. Google provides you the options to choose the budget based on the spend per day. Also, Google allows you to measure the campaigns performance easily.
How to get better conversions for business with Google Ads?
By using the Google Ads, driving the potential traffic to the business website is very easy and can be done strategically with the help of the PPC Consultants. So once you get enough visitors to your business website, then conversion matters the end of the day. You need to make sure that the landing page is well designed to convert the users.
Let’s take an example, I have recently created an ad campaign to drive traffic to the SeekaHost, the best web hosting company founded by digital entrepreneur Fernando Raymond. And below is the Google Ad copy which shows the exact details what the users are looking for.
Also, the target landing page is well designed with all the details for the customers to review before ordering the service. So the landing page should have the options like live chat, client reviews, videos about the service, quick contact option and many more.
So the client conversion depends on the Ad copy and also the landing page where you drive the traffic to.
Being an business owner, you should adapt to the latest changes in the marketing field to stand top among your competitors. One such change is the Online Marketing. You should give more priority to the digital marketing terminologies like Google Ads, Facebook Ads, Organic SEO. So this will help your business to be in track.
Growth of internet usage is increasing and it will still reach new heights in the future. Hence online marketing is mandatory for all kind of businesses. You can hire a dedicated online marketing team for your business website or you can just outsource the works for the best Digital Marketing agencies and get the job done. Hence, making your business easily reachable for the users via online mediums will make sure that you get more inquiries at the end of the day.