It’s not always easy to come up with fresh and unique content ideas for your blog, so from time to time we understand the temptation to look to your competitors for some inspiration. But how can you repurpose a competitor’s blog post without blatantly ripping them off?
There’s a fine line and in this article, we’ll help you walk it without any issues…
1. Find a better way to explain each point
If you are a gifted content writer then you’ll be able to not only explain each point far more effectively but expand on them as well.
Don’t just copy the content word for word. Instead, read it, learn from it, and then write a better, more articulate version of it using your own unique brand voice.
2. Use storytelling and create your own examples
Once you better understand the blog post you wish to repurpose – and indeed the intended message – you should come up with a story or set of examples that differ from the source material.
Hopefully, you’ll have a competitor’s blog post with an awesome subject that is told poorly without any storytelling or metaphors – which gives you the perfect opportunity to swoop in and do it better!
3. Double the word count
If they’re writing about the 5 Benefits of working with an SEO specialist in Brisbane”, expand it to 10! Double the word count and cover the topic in as much depth as is possible.
Of course, if the subject can be effectively summed up in 500 words then you shouldn’t double it for the sake of doubling it, otherwise the content will waffle on with unnecessary fluff words. However, if there is room to expand then you should do so.
4. Create unique infographics to accompany it
How is the competitor blog post laid out? Do they have any original imagery accompanying it? Is it structured well with bulleted lists?
If you want to make it your own, why not create some original graphics to accompany it? For example, if it is a fairly complicated subject with statistics involved then a beautiful branded infographic can help you readers better consume and digest the information provided.
5. Let the pros take care of it for you
And of course, if you are really struggling to come up with ideas and you are similarly too busy to invest your time in successfully repurposing a competitor blog post then you should hire the professionals.
Find a reputable and well-established digital marketing agency and let them take care of all the hard work for you.
Conclusion
It’s OK to look at competitors for content ideas and inspiration – so long as that’s where it ends. If you are lazily regurgitating another’s work, then you will largely be wasting your time.
Go above and beyond to produce something truly special if you wish to resonate and engage with your audience, build a loyal following of your own, and ultimately outperform the competition.
