The look of your storefront ought to incorporate a strategic use of space to boost the customer experience. A good plan will increase the way that clients interact with merchandise, thus impacting their purchase behavior. The storefront layout has to implement these components:
• Customer flow – Understand how the customers will navigate and look for common patterns.
• Storefront design – Appropriate the best space management and floor plans to enhance the user experience.
Planning the look of a storefront will require testing, psychological insights, and creativity. Here are the different tactics to use to improve the look of your storefront.
Having the right floor plan allows you to manage the traffic and store flow. You should consider the different factors to know which floor plan will work ideally. These factors include:
• Target market
• The products you sell
• Size of the store
The floor plan should incorporate all the different types of customers. Some customers want to shop quickly while others want to go through different products before making a selection. The plan has to cater to the needs of all the customers.
Some of the floor plans that you can adopt will include:
• Free flow plan – Here, you can be creative. The plan doesn’t limit you with the shelves or patterns to use. It’s the perfect plan for encouraging your customers to look around.
• Loop or racetrack plan – It will entail guiding your customers around the store in a loop. Position the shelves in a way that customers will loop around the store.
• Straight floor plan – The best option for controlling the flow of traffic. You place racks and shelves in straight lines to utilize space properly.
• Geometric floor plan – This will impact the design and feel of the storefront. The best option if you need to showcase trendy products.
• Angular floor plan – The plan implements angles and curves to show sophistication.
Get the Right Door
Doors will be crucial for a storefront. Besides providing security, they can influence a customer. By having appealing doors, they will attract customers to your store. It can be arduous to pick the right door for your storefront with all the different designs and manufacturers.
However, there will be a few main types of doors for you to consider since there are many options to choose from. These are:
• Glass storefront doors – Glass is an excellent material for your doors. It will let in light, and it can allow your potential customers to see what’s in the store. Customers can window shop, which is good for business since they can find some products which appease them.
• Metal storefront doors – These will provide maximum security for your store. They are cost-effective and durable.
Guide Your Customers
To create the perfect plan for your storefront, you need to think from the customer’s perspective. The pattern of movement can either be clockwise or counterclockwise. It will depend on the location of your storefront.
That is, if you are in America, the movement pattern should be counterclockwise. In Australia, Japan, and the UK, the clockwise pattern might be better. The reason being the different vehicle driving patterns around the world.
Test out these theories around the storefront to know the one which might work better in your area. Also, you get to learn about your customers and everything that they would like.
Product Placement and Quantities
Product placement will play a crucial role in guiding your clients around your store. Consider finding products that work well together and place them next to one another. For example, having baby oils next to baby diapers can sway your customers to buying both products.
For the product quantities, it will depend on the image you want to create. If you’re going to showcase yourself as a high-end store, consider placing a few products around the store to boost customer experience. In such a scenario, you need to use a floor plan to go hand in hand with your goals.
Having more products for a shopping store or supermarket will boost your sales. Product quantities will vary depending on the image that you want to set and what you are selling.