Most beginners find it increasingly challenging to improve their Google rankings, and in despair, they give up too soon. However, seasoned content creators and experts understand the perquisites, strategies, and techniques of search engine optimization to increase their website traffic and enjoy higher rankings in Google search results.
How to get your website on the first page of Google is a really common question . Landing your website on top Google SERPS is a long-term ambition that requires consistency, technical support, SEO strength, and, most importantly, creativity. Rome was not built in a day, and your website will not make it to the first page of Google search in a month. It is crucial to set realistic deadlines and milestones and dedicate your energies to making your website intelligible and appealing to search engine robots and your target audience.
So, what is SEO, and how does it work? It serves the purpose of helping search engines understand your website and niche, and its target audience. In 2020, search engine marketing and the digital realm is a highly competitive and volatile space. If you do not have an effective SEO strategy and efficient on page SEO, your websites success will be mediocre or less.
In this article, we will walk you through some power-packed on-page SEO techniques to improve your Google ranking and boost website traffic.
Here take a look:
Incorporate target keywords in title tags
Keywords play an instrumental role in allowing websites and blogs to emerge on the first page of Google search results. However, inappropriate and irrelevant keywords can diminish your presence and make your website remote and invisible to Google algorithms and robots.
It is crucial to choose titles with care and consideration, and incorporate your keywords in the title. A title carrying your most popular target keyword is much likely to enjoy higher rankings in Google search results. Before selecting your title, search for the most competitive and popular keywords relevant to your topic.
It is essential to understand that competitive keywords and strategic keyword placement are the two most integral secrets of increasing Google ranking. Popular keywords need to be placed at the forefront and the beginning of title tags. This will help you align your content and website with the preferences and needs of your target audience. For example, you have a primary keyword “Best SEO Companies, make sure to incorporate this target keyword in your title tag as Best SEO Companies for 2021.
Dense keyword placement in the beginning
Experts strongly advise beginners to win over Google algorithms by placing a dense concentration of keywords within the first 100 words of their articles and content. On Page SEO Specialist are skilled in the art of writing a captivating introduction with dense keyword placement without disrupting the natural flow of the content.
However, most bloggers prefer to begin with a long, drawn-out introduction before approaching their topic and relevant keywords. While such a format might work well with your content structuring, it will not serve the purpose of increasing your websites relevance in Google search results.
Placing competitive keywords at the beginning of the articles allows Google to identify the topic and content relevance quickly, which increases the likelihood of being ranked on the first page of the search engine.
Incorporating Outbound Links
In recent years, SEO experts and bloggers have understood the significance of outbound links in driving traffic and capturing attention. However, most bloggers and businesses fail to benefit from outbound links.
How will incorporate outbound links help improve your search engine ranking and website visibility? It’s quite simple: outbound links provide Google with ample proof that your articles are well-researched, informative, and reliable. Google’s algorithms not only detect keyword density and placement, but they also identify outbound links, which are a crucial requisite for a higher ranking and visibility.
It is crucial to pick outbound links for high-quality, reliable, and authentic sources. It’s best to avoid adding outbound links from websites that are relevant to your niche. Academic journals, research papers, and peer-reviewed journals are the safest picks while choosing outbound links for your articles.
Engaging meta descriptions for Articles
If your articles are not gaining a solid readership, ask yourself: How attractive and click-worthy are my meta descriptions? Most bloggers focus on the content and graphics but neglect more crucial aspects, such as meta descriptions. These are the most visible and significant elements of your on-page SEO, alongside the title tag and URL.
An engaging and click-worthy meta description serves as the inspiration readers need to open your article, read it and perhaps, share it. If you want to drive website traffic and readership of your latest articles, be sure to create attractive and engaging meta descriptions that hook the readers and arouse curiosity.
You have to work within the 150-word limit, which requires you to think from the reader’s perspective and hook their interests by arousing their curiosity. Working on your meta descriptions is a guaranteed SEO strategy to boost readership and website traffic.
Incorporating Keywords in the URL
If you haven’t been practicing this simple strategy, don’t be surprised that you’re not attracting much traffic. Remember, keywords serve as the backbone that supports a robust and efficient on-page SEO strategy. Your keywords should not be molded around your content, but rather, your content should be shaped around the most competitive keywords.
You have every reason to start incorporating keywords in the URLs, as it will increase your relevance in Google search results.
Avoid Stuffing Keywords
Keywords must be incorporated strategically and creativity, or else they will lose their purpose. Even if you manage to win over a spot on Google’s first search results page, you won’t be able to maintain a healthy readership by stuffing keywords where they don’t belong.
More importantly, search engines, most notably Google, have become highly sophisticated and refined when it comes to detecting spam and random keyword stuffing. It is crucial to avoid forcing keywords but instead, create a flow that is strategic and creative and offers value to the readers.
An efficient and wide-ranging SEO strategy is crucial to boost website traffic and Google rankings. Experts typically advise newbies and bloggers to post long content, at least 1000-2000 words, as it increases keyword density and long-tail traffic, which will ultimately boost the visibility and traffic of your website.
It is ideal to invest in Grammarly Premium to detect plagiarism and grammatical errors, as such mistakes give Google an impression of incompetence and undermine your credibility.
