The best marketing in the world can only take your tech company so far. Eventually, people will see through the hype and either use or ignore your product based on the value it provides.
Why does your product need to exist? Does it make their life easier or save them money? Let’s take a look at some of the leading real estate technology and check out how digital disrupters have made themselves stand out in the industry.
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Make Purchases Easier and More Affordable
Disrupters like Regan McGee create platforms that are easy to use, and cost-effective. McGee created Nobul to make the real estate transaction more easy, affordable and transparent – especially when it comes to fees.
For example, if you’re a Millennial or first-time homebuyer, you probably aren’t looking for an elite agent who closes deals on your city’s luxury properties. On the other hand, if you are looking for a stately home, you don’t want an agent whose selling point is offering competitive prices.
Nobul stands out because now all users need to do is describe what they’re looking for in a home and their budget, and agents will line up to compete for their business, offering free top-ups like additional services or even cashback.
Your app can have the world’s best UX design or marketing, but the best way to make it permanently stand out is to give users what they really want. Ease of use, and affordability.
Transparency
Some digital companies use dark patterns to nudge customers unwittingly into behaviours that favour the business. Usually, they push them towards making purchases or subscribing to something.
This is a short-term goal that has big potential to backfire. It’s better when users have all the data they need at their fingertips and aren’t pressured unknowingly into making decisions. In Nobul’s case, the platform lets users see the vital statistics about the agents trying to represent them at a glance.
Empowering users by giving them knowledge and letting them decide things for themselves is an excellent way to make your business stand out.
Safeguard Privacy
Actually, there is such thing as bad publicity. If your company stands out in news headlines because they’re victims of a data breach, the repercussions can be difficult to impossible to overcome. It’s very hard to repair your reputation, and there could be costly legal challenges too.
Ensure that your app protects its user’s data and privacy. Every company is virtually obligated to pay lip service to security because privacy risks are a concern on people’s radar now. In Nobul’s case, they never give the verified real estate agents on their platform user’s contact info, so all communication is strictly through the app.
The tech market is a very crowded space because there’s no shortage of people trying to be the next major disrupter. Keep these tips in mind about offering customers real value, transparency, and security, and your company is sure to separate itself from the competition.
