In an age of hyper-communication, getting your message across as a brand or content provider may be stressful at times.
While your audience may appear to be easily accessible in a practical sense, the majority of people seldom focus on a single subject online. While they are listening to what you have to say, the majority of individuals are concurrently performing other tasks and processing a great deal more information.
Thus, the critical point is not only to contact your audience but to engage them sufficiently to pique their attention and curiosity.
The good news is that animated explainer videos are one of the most cost-effective solutions for overcoming this obstacle since they excel at communicating a message in a concise, captivating, and approachable manner.
Generally, an explainer video costs around $2000 to $4500. However, it varies from project to project, company to company, and style to style.
That said, not every explication is effective, as there are other critical components that contribute to the formula’s success!
We’re going to go over each of these parts in detail in this blog, along with some advice for ensuring that the next explanation you work on meets the mark.
Let us immediately begin!
Create Videos That Are Tailored to Your Audience
While this may seem self-evident, many brands lack clarity on this subject. And the reality is that regardless of how fantastic your content is if you lack an audience for it, it will not help your business develop.
Therefore, choose who your video is intended for first!
Your brand identity is critical since it should assist you in defining your target audience. Therefore, be certain of your brand’s identity and what could set you apart from the competition. When determining who your explanation is for, you must also consider specializations.
There is no purpose in appealing to someone who is uninterested in your brand and likely will be uninterested in what you have to offer. It is an inefficient use of time and resources.
Finally, but definitely not least, identifying your audience correctly from the start can assist you in finding the appropriate tone and voice for your video. As a result, it pays to invest the necessary time in research.
Here are some instances of several strategies and technologies that might assist you in comprehending your audience:
Demographics is a statistical study of how a group of individuals changes over time and is a quick approach to narrow down to your top consumers.
Psychographics reveals a great deal more about your clients’ motivations; it is qualitative market research that incorporates psychology.
Online analytics, such as Google Analytics, might indicate use trends or points of interest that can be used to improve your movie.
Six Productional Cues That Will Make Your Explainer Video Pop
The majority of explainer films adhere to a three-stage methodology that contributes significantly to their performance as marketing materials.
However, beyond their fundamental component structure (which we will discuss in further detail later), there are other techniques you may (and should) use when creating explainers that engage with your audience.
1. Be Generous with Your Data
When information is not shared, it becomes useless. And when customers think that you are purposefully withholding information, they may be dissatisfied or soon lose interest.
Keep your explainers honest and truthful, and they will not only get involved in your message but will return for more.
2. Maintain Simplicity
Explainers excel at communicating complex information in a simple and straightforward manner. Avoid lengthy openers that people will skim; instead, go straight to the point. Make the most of your video’s duration to ensure that viewers stick around until the end. Your viewers will be grateful.
Create explainers that effectively communicate your message. The recommended video duration is less than two minutes, so shorter is preferable.
3. The Importance of Accessibility and Approachability
How many times have you been in a situation where you couldn’t listen to a video and so skipped it, despite the fact that it was something you were interested in?
“Subtitles on” is a trend for a reason and one worth following. Individuals are more inclined to stick around if they can follow your information even when the speakers are turned off.
4. Be Unique
The critical factor is inspiration, which has nothing to do with imitation. Conduct research. How do the videos you enjoy look? What piques your interest? Be inquisitive. Analyze the market and available brands.
Then, using all of that knowledge and ideas in combination with animation’s limitless versatility, depict your message in unique and captivating ways that people can relate to.
5. Branding Effectively Is Critical
Make your videos distinctive. You want your viewers to quickly recognize your films as distinct from others, and you want your brand to be instantly recognizable as well. However, unlike advertisements, the majority of explainers perform best when they refrain from being too promotional. What are your options, then?
Ensure that your work incorporates your company’s typography and graphic and auditory elements (such as jingles) discreetly. Outsourcing these assets is frequently a smart option since you’ll need to establish a specific style and structure and maintain consistency across all of these parts in order to begin developing a distinctive yet recognizable design for your explainers.
6. Optimize Content for a Variety of Platforms and Formats
Consider the most probable locations for your video to be watched (which brings us back to the idea of understanding your audience and how they consume material!)
Watching a video on a phone, tablet, or television screen is a totally different experience, and you should keep these technological distinctions in mind while you work on the visual assets and format of your piece.
Three Crucial Production Elements to Bear in Mind for Outstanding Results
When creating your video, there are several factors to consider, such as quality, duration, and company identity. That said, before you go, we wanted to discuss three factors that we believe have the most impact on whether or not your movie sticks in your audience’s mind.
You’re Going to Need a Killer Script
This may seem self-evident but bear with me for a while. People love stories, which is one of the reasons the explainer video formula works so well in marketing since each effective explanation is accompanied by a compelling tale that your audience can relate to.
Emotions are a great method to engage your audience, so make them feel connected to your message. Create a tale just for them!
Pay close attention to the first scene: you only get one shot at capturing your audience’s attention. As is the case with the majority of marketing material, explainers perform best when kept under the two-minute mark. As a result, you don’t have much time to wow your audience. The opening ten seconds of your video are critical; they are all you have to attract or repel visitors. You must provide them with a cause to continue watching!
Utilizing enticing lines such as intriguing queries or intriguing premises that are directly connected to their pain points may assist you in creating an appealing introduction.
Make the Most of Animations and One-of-a-Kind Visuals
Combining animation with an audience-focused tale may be a highly successful combination.
By infusing your explainers’ graphics with fun and personality through animation, you can establish a connection with your audience while differentiating from the competition.
You may, for example, introduce your target consumers as animated characters and weave a fascinating and visually dynamic tale around them to not only help them see themselves mirrored in the material but also to keep them delighted throughout!
Spend Some Time Optimizing Your CTAs
Clarity is another distinguishing feature of explainers; thus, it’s critical to communicate to your visitors what to do next.
Are you comfortable with them contacting you? Are you looking for them to subscribe or complete a form? If they stay to the finish, it’s a sign that they’re interested in what you have to offer, so capitalize on it!
In an information-overloaded society, video material is critical for garnering awareness.
When it comes to communicating a message, the true difficulty is to be original while being effective and captivating. Fortunately, that is precisely the purpose of an animated explainer video.
If you’re considering utilizing this incredible marketing instrument, keep in mind all of the previously discussed factors before you begin.
While on the other hand, if you are looking for an expert video maker to help you with your explainer video, then hire BuzzFlick animation video agency. They have been in this business for decades. Be it a 2D animation, 3D animation, or motion graphics video, they make it all.
Now that we have reached the end of this blog, we hope this guide will be of great help to you.
Good Luck with your explainer video project.