How to integrate SMS blasts in your marketing funnel

Marketing funnels consist of several stages. Each of them interacts with potential customers. To improve the effectiveness of your marketing campaign, you need to find the best measures to convince users of the quality of your products.

To do this, you need to choose SMS marketing and appropriate content that will interest your customers. It is also important to choose the best time for mailing and the frequency of sending messages. Don’t annoy users, because they will refuse advertising notifications, and the effectiveness of your campaign will significantly decrease.

Stages of a SMS message funnel

The first stage is opening the message. Your notice should contain structured information with links to follow. Don’t forget that you need to specify the latest data on each of the page of your site. Try to follow these guidelines:

• update information about your company on social media;
• create new interesting sections on your site;
• communicate with your clients online.

Before starting to form your message text, try to select information that will help your target audience. It should include delivery details, discounts or other unique offers that will lead to an increase in clicks on links.

You can choose tools to send messages automatically. This will allow you to welcome new users or send a checkout notification with tracking information.

The middle of the sales funnel is the review phase. At this point, customers have already subscribed to notifications. You can provide interested users with up-to-date information about your company and new products. Try to segment your audience so that each client receives only interesting content.

The final stage is the purchase of goods. It can be performed by both new and old customers who have not interacted with your company for a long time. Most of the attracted users will get to your site thanks to SMS marketing. To make it easier for customers, indicate the data to contact your manager who will answer their questions.

Funnel metrics you should know

To assess the quality of your marketing funnel in use, you need to make some measurements. They will help you figure out the conversion and engagement rate of your target audience.

You will find out how much time users spend on your site after receiving a text message. The systems for tracking data can seem complex. Just contact BSG to make them easier to use. Experts will set up the best way to send bulk message Viber and track the effectiveness of your chosen advertising strategy.