Did you know that happier employees are more productive employees?
That ultimately means that keeping employees happy can improve your bottom line. And one of the best ways to make employees happy is to create a positive work culture.
A company anniversary is a perfect opportunity to contribute to positive work culture. Not sure where to start? Keep reading for some key ideas.
Why Throw a Company Anniversary Celebration?
There are many benefits to company events. As we already mentioned, company events can boost morale, and happy employees are more productive employees.
But there are additional reasons to make your employees happy. Happy employees also tend to have lower rates of absenteeism. And one study demonstrated that happier salespeople raised sales by nearly 40%.
A company anniversary celebration is also an opportunity to raise your profile in your community and in the media. Fun and creative promotions can encourage clients to visit and buy.
How To Celebrate Company Anniversary
When you’re planning a celebration for a company anniversary, there are a few key things you want to ensure you include in the celebrations. Below, we’ve listed the most important details of any successful company event.
Throw a Party
Of course, celebrating a company anniversary for one, five, or 10 years requires a party. For something this important, you should head outside of the office.
You might consider the traditional gathering at a restaurant, bar, or banquet hall. Or you might do something a little more interactive and fun such as glow-in-the-dark bowling or ax throwing.
Wherever you go, make sure you have the basics. That means cake, finger foods, cocktails, and fabulous photos to post on your social media.
While you’re celebrating your company, you should also be celebrating the people who make it a success. And that means showing appreciation to your employees.
You might do this in the form of a small gift. Think of things that are symbolic of your business or that show your concern for work and life balance. You might choose branded Custom Challenge Coins or a gift certificate to a spa.
Make It Fun
Make the party engaging and fun for everybody by planning activities throughout the night. Personalize the fun by giving thoughtful (maybe funny) awards to every employee or having a trivia hour with questions relevant to your business.
You can always count on a great playlist to get everyone up and moving. Or you might hire entertainment, such as a magician or a band.
A company anniversary is an opportunity for positive marketing. To promote company events to the wider community and to your clients, offer them something special.
You can get everybody in on the celebration by offering discounts and other promotions on your products or services. Extend the discounts for the week of your anniversary or just for the day of.
The Best Business Advice
A company anniversary is an excellent opportunity to celebrate your business, your employees, and your clients. For an anniversary to remember, throw a party, show your appreciation, make it fun, and bring everybody into the celebration.
And for more of the best advice for your company, be sure to check out our Business section.