The internet has changed the way people access information and services. It’s no surprise that it is changing the way we do business as well. Websites are no longer just places where you can read articles and get research on a particular topic. They have become platforms for businesses to build brand recognition and reach out to potential customers.
To succeed in building an effective outreach program, crypto business owners should first identify their target audience. The type of content they want to create, how often they plan to post new content, and other factors will determine how effective their outreach program will be. Here are some tips on effective outreach link building for cryptowebsite you would like to promote.
What types of blockchain link-building outreach are there?
There are two main types of link building you can do for your blockchain project. The first is where you try to get as many articles published on different cryptocurrency-related websites as possible. You may choose to do this via guest posting, where you volunteer to write a piece of content on another website, or simply by submitting your own articles to various blockchain-related websites. You can also choose to create your own articles to post on other websites, which can be either short- or long-form.
The second type of outreach is what we call “link baiting,” where you create content on your website that directs people to other cryptocurrency-related websites. You can use either long- or short-form links, depending on the website you are linking to. Link baiting is a great way to generate link juice, which is a term used by SEOists to describe the number of links a website has pointing to it. Link juice is a key ranking factor for search engines and is what helps blockchain websites rank better in Google and other search results.
Email outreach is one of the oldest link-building strategies around and has remained effective for many businesses. You may choose to target the emails of journalists, influencers, and blockchain business owners. You may also choose to target the emails of your competitors in the crypto business sector to see if they have any leads you can tap into.
Crypto businesses especially will have a collection of email addresses from various businesses in the sector that can be useful for building links as well as for gaining insights and leads. You may also choose to create emails that offer discounts or promotions on your products or services. And if you’re a blockchain business, you may want to target the inbox of any blockchain developers. Often, these developers may have contacts who may be interested in your products or services.
You may choose to create guest posts on other websites, either in the blockchain or non-blockchain industries. By submitting high-quality articles to other websites, you can spread the word about your business and gain more exposure than you would otherwise receive. By carefully selecting the appropriate websites, you can build links from your guest posts back to your site.
Unpaid guest posting is when you post on someone else’s website and link out to your own website. In this case, your goal is to gain link juice as well as link authority, as this will help your website rank better in Google and other search engine results.
Community posting on social sites
You may choose to create community posts on your own social media pages. This can be an effective way to build links and gain link juice for your website. Simply create a space for your customers and supporters to leave comments and post content, and you will have a ready-made network of brand advocates.
You may also want to consider posting updates and insights on your social media accounts related to your business sector and the blockchain. This can help you build a strong community of followers on your social media pages and earn potential referrals and leads. The advantage of creating community groups is that you can create discussion threads, engage with your community members, and build links at the same time.
Interviews and podcasts
If you are interested in creating interviews with industry leaders, this may be another effective way to build links. And if you are interested in creating podcasts related to your business sector, you may want to record some episodes and post them on various podcasts platforms.
In most cases, you will first want to search for podcasts related to your business sector and the blockchain. Once you’ve found some podcasts you think your content is relevant for, you can create and post your content on the appropriate podcast pages.
You may also want to search for journalists, influencers, and bloggers who have published articles related to your industry and the blockchain. You can then reach out to these influencers and explain to them what your project is about and offer them a free or discounted review copy of your product or service.
Build a network and give back too
As a blockchain business owner, you must always strive to build a substantial network of strong contacts. Even if you don’t directly exchange business with these contacts, they can still be useful for you and help you expand your business in any way they can. For example:
- you can offer a free consultation to anyone who emails you and requests one;
- you can also offer a free review copy;
- try offering a free webinar to anyone who requests;
- you can also give back to the blockchain community in other ways such as sponsoring Bitcoin and blockchain events, blockchain hackathons, and more.
Doing these will not only help you build a stronger network but also expand your reach to a larger audience.
As the use of blockchain technology continues to grow, so will the demand for content that helps explain the technology. When building outreach strategies for your blockchain project, you will want to consider linking to other informative websites and posting content from your network to help develop their online presence. With the help of an effective outreach program, your website will have better visibility and can potentially increase traffic. Through outreach marketing, you can get links from relevant websites and social media accounts and grow your network.