If you’re searching for a big audience, well, TikTok has exactly what you’re looking for. As of August 2020, the social media platform had a whopping 100 million active users each month — and that was in the U.S. alone.
It’s not easy to tap into this market, though. You have to figure out how to advertise on TikTok in a way that will engage viewers. If you don’t, they’ll just keep on scrolling and miss your marketing completely.
To help you get started, here are our tips for advertising on TikTok.
1. Create Your Account
You’ll start the process by making a TikTok business account. You won’t be able to make ads right away — a TikTok representative will have to make sure your company and its marketing will be a good fit for the platform.
Once you’re approved, then you can move into creating your video-advertising on TikTok.
2. Work With an Account Manager
Not so fast — you won’t be able to create all types of TikTok ads on your own. You will need to work with an account manager from the platform if you want to create any of the following types of content:
- A brand takeover, which means the ad takes over the user’s screen for a few seconds while they scroll the For You page
- Hashtag challenges, which inspire users to create content with your hashtag to create buzz and awareness
- Branded content, such as filters, stickers, and other representations of your branding
- Custom Influencer Package, which means a well-known TikTok user will create sponsored content that loops in your brand
Now, you can still create In-Feed videos without the help of an account manager. That means you can create videos on your own that will show up in the main feed. Viewers will land on them much more organically than the above options, but it requires you to make and share content that ropes in viewers.
3. Make In-Feed Videos
Let’s say you go with the latter option. How will you get people to watch what you create? Can you buy TikTok followers?
The best thing you can do is create videos tailored to the app’s audience. If you’re trying to reach older clientele, well, TikTok isn’t the place for you. Sixty-two percent of users are between the ages of 10 and 29, so, if your target customer is older, then you’ll need a different platform.
Now, once you have your TikTok account, you will log onto the website and upload your marketing content from there. You can create videos, of course. But you can also pick out some photos to have the app sew together into a slideshow-type piece of marketing.
Remember — it’s all about catching people’s attention. You can draw inspiration from your content from other brands that have had successful campaigns on the app. For a makeup brand, as one example, you might create inspiration and aspirational content to inspire viewers to make their own videos applying your makeup.
How to Advertise on TikTok — Be Yourself
We can teach you how to get started with your campaign on this burgeoning social media app. But when it comes to how to advertise on TikTok? That’s up to you.
The possibilities are endless on this app, so get creative. Scroll your own feed for inspiration, and follow your instincts. From there, you’re sure to have a great campaign that will turn heads — you may even go viral.
Need more entrepreneurial ideas? Be sure to check back with our site for more.