People look online for anything and everything today. Even when finding law firms, most people first tend to do a Google search. As such, it becomes critical that your law firm’s website performs well on Google and shows up on its first page. One of the best ways to ensure that your site does well in organic search is to hire an agency that specializes in local law firm SEO. An agency like Legal Marketing Strategy Pros can help you with your law firm’s SEO. They offer SEO services for various branches of law, including criminal defense law, personal injury law, estate law, and family law.
Cost of SEO for Lawyers and Law Firms
Typically, the cost of SEO for lawyers will range from $2,000 to $10,000 per month. Smaller law firms in lesser competitive areas may even pay less than $2,000 per month and get satisfactory results, while firms in bigger cities with larger target audiences may have to pay much more than $10,000 per month. While these are the average costs of SEO services for lawyers, many factors may affect these costs.
Factors that Affect the Cost of SEO
Several factors will affect the cost of SEO for lawyers. Below are some of these common factors:
Area of Law
Every branch of the law will have a different level of organic competition. The larger the competition, the more amount of effort will be required. The cost of SEO services will vary based on the area of law as it will have a major impact on the potential value of optimization and competitiveness of your site.
Size of your Target Audience
The size of your target audience will contribute to your site’s performance. The larger the state or city you target, the higher the number of lawyers there are. A large number of lawyers will considerably increase your competition and require more effort by the agency.
Number of Locations You Want to Target
Another factor that will impact the cost of SEO for law firms is the number of locations you want to target. Each location is different, and the strategy required may differ. This means the SEO firm will have to put in more effort to ensure each of the locations performs well. Sometimes, it may even require more people to work on the different locations and come up with unique ideas to improve the locations’ organic performance.
Scope of the Contract
The cost of SEO services will depend on what is outlined in the contract. Your SEO contract can have various things listed, including keyword research, meta tag optimization, new content creation, contributing to other publications, local SEO, google my business listings, and interviewing authority figures in the industry. Your SEO cost can go up if your contract lists all of the above-mentioned items. It can be low if you pick just one or two items and decide to focus on just that.
How to Pick an SEO Agency for a Law Firm?
With SEO becoming more and more important each day, there are several SEO companies out there. Below are tips for choosing the right SEO company for your law firm:
Evaluate the Company’s Portfolio
Look for the SEO company’s portfolio. It will give you a good indication of the kind of work the company does. Check if the company has any experience working with law firms. If they have, find out more about the results they have achieved for these law firms.
Learn About the Team
SEO takes time to show results. You have to continuously put in efforts to ensure you get good results. You cannot achieve results with one round of changes. You must partner with an SEO company that is interested in getting good results for your website. They should be consistent in their efforts and have a team that is ready to try different things to get you good results. Try to find out about the SEO team’s experience. Understand how they approach the whole organic marketing process. Are they aggressive about getting good results? Or do they work based on a trial and error method?
Don’t hesitate to ask questions to your prospective SEO agency. Do your research before you meet them or speak to them. Ask as many questions as possible about their services, how they will improve your site’s ranks and traffic, and how they will handle any issues or problems during the engagement. A good SEO agency will not hesitate to address your questions and will answer them patiently.