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To propagate and promote your local shop, Local SEO should be on your radar and must be a priority. No matter what the location of your physical store is, the locals want to know what is available in their immediate vicinity and how they can reach the right store to get the required product or service. Landing pages and Local SEO form a critical part of your ongoing content marketing strategy. Most marketers expect landing pages to educate their visitors and drive conversions. But that doesn’t mean they have realized their full profit potential.
How important is local SEO to your overall digital marketing strategy?
This seems very important given that almost half that is 46% of all Google searches target local information. Landing pages and Local SEO are imperative for the health of your business, especially if you own and run a physical store business focused on serving your local community. Redesign your page to reflect your product and customer position.
You could be missing out on an opportunity to drive traffic to your website and attract new potential customers. Update the company’s landing page with a new copy that includes core keywords more strategically. These changes have a substantial impact on the performance of the site.
What is Landing Page SEO?
Landing page SEO is optimizing the landing page using related keywords to appeal to your search objectives. Landing page SEO can be similar to website-wide SEO. However, there are some differences because landing pages are usually created for a different purpose than a typical web page. If the landing page has already been published without proper optimization, it’s a good time to edit the content and other page elements to match the user’s search intent for the relevant keywords. Landing pages and Local SEO are specially developed to:
- Acquire more leads and generate sales
- Redirect the visitor to another page
- Meet your final goals
- Improve ranking in organic search
- Increase relevance to PPC campaigns
- Invite new leads and website visitors to the sales funnel
- Notice the unique selling point
10 Ways How Local Landing Pages Can Help Boost Your Organic Traffic
Identifying the Right Time to Overhaul Landing Pages
Blog readership has increased by 55%, and blogs have a 13% lower bounce rate than the average visitor. Additionally, you can create website infographics and white papers regardless of the amount or variety of content you create. Having a well-equipped and trending landing page, in sync with the market demands and preferences, adds value to these strategies.
You can create a product-specific landing page that you could also link to in your blog posts. You can also group multiple products on the same page. An expert SEO service provider or service can help you revamp your landing page, which will allow readers to learn more and convert.
Publish your custom URL
When creating a landing page, you can publish the URL in 2 ways – you can either use the URL as a subfolder for your domain or have the URL supplied by your landing page builder, which has nothing to do with the website. The first option is surely the better option as it allows the landing page to take advantage of domain privileges. If you have built your website and have been running it for years, it already can rank and possesses authority.
All pages, including your landing page in your domain, will improve your search ranking from this institution, leading to an increase in the rank of the landing page. The most important thing is to make sure that your custom URL is rich in keywords and useful.
Optimize your page for long-tail keywords
Be realistic when you optimize your site for search engines. Aim for long-tail keywords. Long-tail keywords make up 70% of search traffic.
Long-tail keywords may be poor at generating organic traffic, but they surely show your intent. It is better to use “How can I get my car serviced” rather than using “service car”. Long-tail keywords allow your business to achieve better conversions and you have the leverage to rank multiple variations of a keyword while targeting long-tail keywords. Simply optimize your page for long-tail keywords to see important leads and sales.
Reduce landing page load time
According to a Google study, visitors are 32% more likely to leave the page if it takes more than 3 seconds to load. If you are worried about the load time of your landing page, it is recommended to test the speed and take immediate action if it is low. It may prevent your website from generating organic traffic and income), and you should do it as Google has already mentioned that speed is a signal of search ranking. Visitors hate slow web pages so it becomes critical for you to test the page size and load time which also shows details of various aspects of the site that can be improved to speed up the site.
To work on the speed of the landing page, you must use a fast website host, a good landing page builder, and minimize your page elements.
Add or make a long-form copy of the landing page
You may be surprised to search for keywords and only find long-form content in the top 3-4 searches. People prefer posting short copies which they feel should be concise for the reader and the target audience. But landing pages that exhibit detailed content with added and full-fledged information about the concerned topic, tend to rank higher in search engines than short pages. You should not be creating long traditional content as on a website page. Just add all the details and use collapsible divs to make it easier for visitors to navigate long landing pages.
Integrate pictures, infographics, and video
Don’t let the landing pages rely on text and CTAs. Improve your page’s engagement metrics by adding more visual content than written text. One study found that people remember 65% of visual content three days after viewing, compared to 10% of the text.
Videos and images can help explain the purpose of the page better than text. Many top businesses construct landing page that features only videos for converting visitors. 54% of consumers want to see more of the brand’s video content.
You can insert a video in the center of the text on the page to see how your visitors are converting. You can do A / B testing to check user engagement until you get the results you want. Google checks the same to rank your results on the search results page which can lead to higher ranks and deeper consumer engagement.
Include keywords in metadata
Search engines have a high level of understanding of what your landing page is all about. You must add the target keyword to the metadata.
- Adding a keyword to the title tag informs search engines of the content of the page. Adding keywords to the Meta Description gives a brief description of the page to enhance search results.
- Adding keywords to the header tags helps give the page a structure. The page requires a single H1 tag (usually the page title). You can then include the subheading in the H2 or H3 tag. Add keywords to the headings and subheadings as needed. Do not overoptimize as it can cause problems.
Get the right social signals for your page
It is a long debate whether the social signals of your page have any effect on the overall ranking of your page or not. This intensified debate continues but you don’t have to think twice before adding social signals to your page as they are important to create leads. Social posts that have a high number of interactions and social shares are usually highly engaging pages. These become popular pages and may attract more backlinks due to their popularity. These establish a correlation between post length, social sharing, and backlinks. You can also add a social sharing button on your landing page to facilitate social sharing. This will get activated as the visitor submits the information.
Check for trusted related backlinks to your site
Backlinks are an important off-page ranking signal that helps in enhancing your ranking on search engine results pages (SERPs). These help search engines identify how others are looking at your site. If you get more links to your site, others will consider your site worthwhile. Advertise more and link your trusted posts that rank high on search engines to your landing page. This allows you to give more permissions to the landing page and helps you rank higher on the search engines.
Add an appropriate CTA
You may think that adding a CTA or contact information on the website is enough. But adding a CTA on your landing page is even more important. You can find several websites that contain pages related to landing pages. It becomes easier for leads to contact you if you link your landing pages to your site. Adding an appropriate CTA gives the freedom and accessibility to your target audience to contact you immediately and enhances your brand awareness and information about your products and services.
Landing pages can help you retrieve and retain targeted traffic from search engines which is an important step in increasing sales. A professional SEO service provider can help you focus on this traffic source through the success of your landing page if you want to expand your local reach, work on your sales and productivity, and ultimately convert maximum leads to sales. Use the tips to increase organic traffic through Local SEO and your landing page and eventually enhance your ROI.