Fashion Nova, the leading e-commerce fashion brand, joined hands with a renowned American rapper, Megan Thee Stallion, and began a philanthropic initiative that saw Timeekah Murphy’s Label “Alani Taylor” receive a donation of $25K.
Timeekah Murphy is a top-rated designer and the founder of the famous signature label known as Alani Taylor. Timeekah Murphy came into the spotlight in 2016 when she launched her brand, Alani Taylor, which hit the fashion industry with a bang. Her label quickly became famous for its high-end pieces of fashion that captured the attention of many celebrities.
Timeekah ventured into the world of fashion with a mission to transcend style, foster confidence, and provide a vehicle for bold self-expression through fashion. And to support her mission, Fashion Nova and Megan Thee Stallion rewarded her brand with $25k from their donations basket.
Through this initiative labeled Women on Top, Fashion Nova and Megan sought to empower women (like Timeekah Murphy) in various women-founded, female-led, and women-based organizations and establishments. The duo gave the beneficiaries donations, grants, and scholarships of $25K or more from the total funds’ basket of $1M.
This donation to Timeekah Murphy’s Label follows a series of other donations to indie fashion designers doing exemplary work in the fashion industry. The other independent fashion designers who received funding for their burgeoning business include Tizita Balemlay, Ellaé Lisqué, and Tia Adeola.
These donations to support upcoming indie fashion designers show that Fashion Nova not only seeks to transform the fashion industry through its quality, unique and affordable pieces but also wants to uplift others following the same path. Fashion Nova believes in growing by lifting and supporting others.
In a statement, Richard Saghian, the founder and CEO of Fashion Nova, said, “We believe the world will be a better place when all women are provided the opportunity to maximize their potential. This program was created to give women greater advantage as they pursue their passions.”
In support of this, Megan said, “These donations are life-changing and will help women of all ages get one step closer to making their dreams a reality.”
Women on Top was run under the Fashion Nova Cares umbrella. Fashion Nova Cares is a program that was launched by Fashion Nova in April 2020 to oversee the running of philanthropic initiatives aimed at giving back to the community. It is, in essence, the non-profit arm of Fashion Nova.
The program was launched by the fashion brand during their Covid 19 relief fund project that supported the disadvantaged US residents who had been adversely hit by the coronavirus pandemic.
And true to the statement by Fashion Nova’s Richard Saghian, “Our Fashion Nova Cares initiative will continue beyond the current challenges of Covid-19 with additional endeavors and programs that will further help make a positive impact in people’s lives,” the company has gone ahead to positively impact the lives of different women in the society through the same initiative.
Besides the Women on Top initiative and the Covid 19 relief fund, Fashion Nova also had another program under the Fashion Nova Cares umbrella that saw the donation of $1M towards Black Lives Matter campaigns to support their efforts in the fight for racial equality and social justice.
Therefore, it’s clear that besides serving the underserved (plus sizes and petites) through its fashion pieces, Fashion Nova is unmistakably also in the frontline to serve the community by supporting women and other underserved members by placing them a step closer towards making their dreams a reality.
