No matter your industry, marketing customer retention is the most crucial step in growing your business. This guide will explain why brands need Email and SMS marketing campaigns implemented into the communication process with their customers.
So, let’s get started!
Table of Contents
Why do brands require both Email and SMS marketing?
Email and SMS are two of the most efficient mediums eCommerce companies use to communicate with their audience. Each has its benefits and, when used effectively, can qualitatively increase sales and build customer relationships.
How different are Email and SMS marketing?
According to Beambox, email campaigns have been the best and the most popular marketing automation tool to reach the mass audience for years. However, things are changed, and SMS marketing is fast becoming the star marketing channel.
SMS campaigns are generally used as a beneficial short-term marketing expedient when companies need to share time-sensitive information. According to Webfx report, people spend approximately 5 hours a day on their mobile phone. This makes text marketing an ideal decision for reaching prospects where they spend their time. According to Statista report, in 2020 alone, people in the US sent over 2.2 trillion SMS or MMS messages. Being an integral part of everyday life, SMS or texting marketing has become a perfect medium for businesses to reach the target audience.
Email marketing is about sending commercial messages to a list of email accounts, while SMS or text marketing allows businesses to send similar but shorter text messages to customers’ phones. According to Beambox, email campaigns see growing challenges as users receive tons of adverts daily. The constant ads and promos that are daily sent to customers’ emails have decentralized their importance, thereby making catching users’ attention even more challenging. On the other hand, SMS campaigns are the least saturated.
Both Email and SMS marketing have their own pros and cons. Let’s see at the most important upsides and downsides of email and text campaigns:
SMS marketing | |
| Upsides | Downsides |
| Is virtually instantaneous | Limited to 160 characters |
| Has high open rates | Cannot include any picture in the text |
| Low competition | |
| Can be more personal than email | |
| No Internet is needed to send messages | |
| Perfect communication channel for concise, timely information or discounts | |
What about the strengths and weaknesses of email marketing?
Email marketing | |
| Upsides | Downsides |
| No limit on text length | Is overrun with promos that are frequently ignored by people |
| Allow to include images as a part of the message | Email ad content is frequently put in a spam folder, reducing the chance of people seeing it significantly |
| Most popular form of B2B communication | |
SMS Campaigns vs. Email Marketing: when and how to use
So, how can each become an efficient marketing channel and help your business?
SMS marketing
What is SMS marketing, and why does it matter?
SMS marketing involves sending short messages to grab numerous people simultaneously. It’s an instant marketing tool that can get your message into the hands of the target audience when you want it. Text messaging is an excellent way to engage and interact with customers on a personal one-on-one level. Its average CTR rate (6.1%) is higher than the one of Email (2.6%), due to Webfx report.
How effective is SMS marketing?
Customers have to opt-in to receive SMS communications from your brand. Those who do it, are usually more engaged and eager to receive text messages, resulting in higher CTRs and conversion rates.
Email marketing
What is Email marketing, and why does it matter?
Email marketing is a powerful marketing channel, a form of direct and digital marketing that uses emails to promote the products or services a business offers. It is a practical as well as easy and frequently used way to inform customers about your latest items or offers by integrating it into your marketing automation efforts. You can schedule multiple Emails to be sent to your customers or clients to create general awareness about your business, build relationships, or keep customers engaged between purchases through different marketing emails’ types (welcome emails, promotional emails, re-engagement emails, dedicated emails, newsletters, brand story emails, etc).
What is Email marketing used for?
You can use Email marketing to promote anything from products to special offers, share business updates, send shipping and delivery reports, and more. It is an indisposable form of communication between businesses and customers.
The advantages of texting and emailing your customers at once
Combining SMS and Email marketing gives you a simple yet effective marketing strategy. With SMS and Email, you target the users that opt to receive your offers. You may use Email for detailed messages, offers and call-to-action buttons. You can use Emails like sales funnels for your business. On the other hand, SMS can be used to notify customers with important reminders or shipping information.
Should you invest in Email & SMS marketing?
Yes, you should! Investing in Email and SMS marketing can boost your business to exponential levels.
Retainly is a perfect customer engagement platform to help you implement automated Email and SMS marketing campaigns. This automated engagement platform will uncover the new meaning of customer engagement for your brand and improve your customer retention.
