Automation in marketing, much like any other industry where it’s applied, paves the way to productivity. However, that’s just one amazing benefit of Marketing Automation Software. On the whole, it’s also able to help you acquire higher-quality leads that are sure to convert. In this post, we’ll take a look at how this is made possible, especially in various services offered at present.
Oftentimes, It’s All About Personalization
As much as possible, people want to feel that their concerns are being heard and their specific preferences are being delivered. These are the tenets of a personalized shopping experience, and in most cases, it’s what marketers should aim for if they want to acquire quality leads.
We’re talking about personalized email messages and personalized responses to their queries. These are ultimately the kinds of interactions that convince people to become paying customers.
Of course, without the help of tools that will make this a less time-consuming process, it will only end up eating up plenty of your resources. You may have to hire a dedicated customer support team, and, of course, you’ll have to make sure they’re properly trained to handle customer issues. Frequently, this requires proper timing.
What’s awesome is that there are plenty of ways that marketing automation can help in this regard.
How Marketing Automation Makes Personalization Easier
While they may not be able to help directly in personalizing your responses and email messages (that task still falls largely on your hands), these automation tools can definitely help to make it viable every time. They can certainly cut the time and effort required to schedule and send the right responses at the right time.
- For example, one Email Marketing Automation technique involves crafting a set of messages beforehand then setting the schedules of when they’ll be sent. The actual sending of the messages will be entirely automatic once everything is set up properly.
- Of course, this same advantage extends to customer queries and feedback. You can narrow down a list of common responses to the most popular questions then automatically send them the moment they’re asked.
- And if you think that most solutions are limited to emails and text messages, think again. Some automation tools also offer support for Facebook messages and even voicemails, which is arguably a highly converting communication medium.
- All the while, you can program these tools to send them only at the best times only. Obviously, this requires you to research the most ideal times to send them, but the moment you do so, it will work like a well-oiled machine every time.
As you can see, marketing automation helps businesses ensure that their clients get a personalized experience. Essentially, they allow you to avoid delays in responses and message sending, which are always going more likely to be costly since they only translate to loss leads. It’s all about rapid responses, in short, which will allow you to properly address customer concerns with unprecedented velocity.
But that’s just one way marketing automation can bring about these undeniably powerful benefits. Moreover, since not every Marketing Automation Service is the same, you need to be looking at the ones that are able to engage customers better.
Other Ways Marketing Automation Can Generate Highly Converting Leads for Enterprises
More often than now, marketing automation delivers its solutions through workflows. These workflows ensure that everything will be done systematically, thus, making the entire process less prone to errors and more efficient overall.
With the help of effective workflows, you may even convert cold leads into warm leads, which is pretty much every marketer’s goal essentially. We’re not aiming to focus on how these workflows are created. Instead, we’ll be taking a look at how marketing automation becomes an integral part of them.
1. Send catchy offers.
Also known as lead magnets, you can create a set of messages about a specific offer or discount for prospects. These are called magnets because you can efficiently build your email list this way as well. You just have to make sure whatever you’re offering your target audience will be worth their while. A bit of research about your target demographics can help you learn more about this specific bit of information.
2. Re-engagement through behavioral emails.
A key strategy of Email Automation Services, this involves sending automated emails to leads and former customers with their past behavior in mind. As long as you create a compelling message, you can re-engage with these people and turn them again into quality leads, all without having to interact with them personally and with minimal effort involved.
3. Sending recommendations.
This is nice and simple. You proactively send emails about recommendations you have to everyone on your email list. Figure out the best times to send them then schedule the software to do so over time. This has been done to great success by many leading brands out there, and it continues to be a superb lead generation technique at present.
4. Timely reminder emails.
There’s no shortage of companies that use this strategy. Basically, marketing automation becomes a part of their workflow for their repeat customers. While this may not be concerned that much with lead acquisition, knowing that your business is proactive in notifying your clients when a specific service is due may leave a positive impression on other prospects and may even earn you a recommendation or two.
With all things considered, marketing automation is really concerned with eliminating repetitive steps while making sure that you get to capitalize on every lead you acquire. While doing so, it ensures quality leads by making it easier for you to personalize the customer’s journey through your sales funnel.
Of course, making the most out of these benefits still requires you to look for the most suitable Marketing Automation Agency for your needs and purposes. Some tools may not be as beginner-friendly as others, while others simply don’t deliver quality. We recommend that you take a close look at each service offered first and ask as many pertinent questions as you can before making your final decision.