Instagram is providing numerous ways to grow the business with the platform. You can build a more meaningful and deeper connection by jumping directly to your audience’s inbox. Yeah! You heard it right. Now Instagram allows you to grow Newsletter subscribers with some fun and doable methods.
Call to action in your bio
Instagram bio is the best place to write about your business or what It does. You can highlight offers and even gain subscribers for your newsletter. When a person visits your profile, you may have a few seconds to grab their attention and convince them to follow you. In your Instagram bio, you can tell about the brand’s offering and then put a URL to drive traffic to your website or online store.
Create a Custom Landing Page
Since we are aiming that our customers leave Instagram to sign up for the newsletter, you’ll have to do your 100% to make it as easy as possible. For example, if any of your followers get convinced to sign up for the newsletter but you direct them to the homepage. By doing this, a follower may keep on searching where to sign up and eventually leave the site frustratingly. It will surely be a loss and you can lose many leads this way. Therefore, we recommend building a custom page that is only linked to your Instagram bio.
Promote your Newsletter with IGTV, stories and more
The Instagram algorithm has been constantly updating and changing. To gain success on Instagram, you initially canand then build a strong content strategy to organically attract a wider set of audience.
Instagram stories and IGTV videos are important to keep the audience hooked. You should consider taking maximum out of it by adding a custom link and properly guiding how they can subscribe to your newsletter. You can do it verbally or through text caption to encourage followers to swipe up and subscribe. Moreover, there is some amazing custom swipe up GIFs that keep you ahead of the game.
Tell your followers, what they’ll get when they do sign up
It is an amazing and simple idea to give followers a sneak peek about what benefit they will get when they do signup. Using Instagram to build your community is a great strategy and help you reach your other marketing goals as well.
Create irresistible opt-in
People are careful when it comes to giving emails as no one likes getting spammed. Meaning, you have to struggle as your followers will not give you a quick hand to your inbox. It is recommendable to create irresistible opt-in! Think about your ideal customer or client and what you offer them so they get ready to sign it up for you.
A newsletter is undoubtedly a great way to connect with customers as you can communicate with them in a more personalized way and deliver the message whenever you want to. However, only a fraction of subscribers open an email when you send them a newsletter but it still can be helpful for your business to grow.