According to a recent survey, a staggering 80% of respondents admitted to their organization’s struggle in locating and reutilizing existing digital assets. This eye-opening revelation highlights the critical need for businesses to evaluate and adapt their approach to managing and organizing such valuable resources.
The compelling findings of this survey serve as a wake-up call for businesses everywhere, emphasizing the essential role of streamlined content management in today’s fiercely competitive landscape. Fortunately, the solution to these common woes can be discovered through Digital Asset Management (DAM).
What Is Digital Asset Management (DAM) And How Can It Help Firms Improve Workflow
Many organizations ask, ‘what is digital asset management.’ Digital Asset Management (DAM) is a system used to store and manage digital files, such as images, videos, audio, documents, and other types of media.
By using a DAM system, businesses can organize their media assets in one place—making it easier to find what they need quickly. This makes it faster and simpler for teams to retrieve and collaborate on shared items, saving time and money.
DAM also enables businesses to control access to their digital files, giving them peace of mind that their intellectual property is secure. These systems provide a range of features, such as automatically resizing images, tagging media files, and archiving older assets—helping teams save even more time when working with digital assets.
Benefits Of Using a DAM System For Managing Digital Assets
A DAM system has numerous benefits that can help organizations take their digital asset management to the next level. With a DAM system, businesses can easily store, share and manage their digital assets quickly and securely. Here are five key benefits of using a DAM system for managing digital assets:
Easily Organized Content
A DAM system provides an organized platform for businesses to store and manage their digital assets. It allows users to easily search, find, and use the content they need, whenever they need it.
Businesses can create automated workflows to streamline their digital asset management process with a DAM solution. This increases efficiency and reduces manual efforts in managing digital assets.
Utilizing a DAM solution can help businesses save costs associated with managing and storing digital assets. Such systems enable organizations to eliminate the need for hard drives or other physical storage solutions and cut down manual efforts in maintaining content. This significantly reduces their operational expenses.
Different Types of DAM Systems
Depending on the organization’s needs, several types of DAM systems are available. Here are the top three:
Cloud-Based DAM Systems
These systems are typically hosted in the cloud, making them easy to access and use. They are suitable for organizations that need a flexible solution and don’t have their own IT infrastructure. With cloud-based DAMs, users can share files with external partners or customers securely and easily.
On-Premise DAM Systems
These systems are installed on the organization’s servers, providing complete control over data security and privacy. They are ideal for organizations with large amounts of digital assets that need to be stored and managed securely.
Hybrid DAM Systems
These systems combine the features of both cloud-based and on-premise systems. They offer organizations the best of both worlds, providing secure storage and control over data while also allowing access to external partners or customers with ease. Hybrid DAMs are ideal for organizations that need a solution that is both secure and flexible.
Digital Asset Management Tools
The age of digital marketing has created an ever-growing need for efficient management of digital assets. Here are the top 6 tools and resources that can help businesses manage their digital assets more effectively:
- Adobe Creative Cloud: This is one of the most popular asset management solutions available, allowing users to store, edit, and publish digital assets, including images, videos, and audio.
- Google Drive: This cloud-based storage solution provides users with powerful tools to manage their digital assets. It also allows sharing of documents, photos, and other files easily.
- Dropbox: With this cloud-based platform, users can store, sync, and share digital assets securely anywhere in the world.
- Microsoft OneDrive: This platform allows users to create a central repository for all of their digital assets, enabling them to organize and access files easily from any device.
- Webdam: This asset management tool is tailored specifically for marketing teams, allowing them to manage their digital assets in one place.
- Extensis Portfolio: This asset management solution makes it easy for organizations to organize, store, and share digital files from anywhere.
Digital asset management systems are essential for efficient and effective workflow, particularly in businesses with tight margins and multiple clients.
Not only do they optimize the process of coordinating, delivering, and using assets to maximize productivity, but DAMs also ensure consistency in branding or messaging across all platforms.
Moreover, incorporating a DAM into a business’s workflow provides real financial benefits due to reduced man-hours and fewer errors, meaning that the return on investment is both immediate and long-term. It offers an invaluable solution to companies looking for better organization, work efficiency, and reduced expenses.
Regardless of which type or platform of DAM is chosen, the right system can help businesses save time and money while ensuring their digital assets are secure and accessible.