71% of mobile subscribers are prepaid customers and scratch cards are one of the most popular forms of adding credit to their account as users enjoy their touch-and-feel nature.
Mobile operators are constantly looking for new ways to grow their average revenue per user. One method to do this is by adding features to existing products such as a game to their recharge cards therefore enriching the user experience and increasing usage cycles.
By introducing scratch and win games, operators can add a greater level of brand engagement to what had become a fairly utilitarian experience for a subscriber adding credit to their account.
Scratch and win games can be created by simply adding another scratch panel to prepaid phone cards. Airtime and data top-ups are the most suitable prizes for the operator because they minimize prize administration costs. A select few grand prizes such as cars or smartphones can act as big ticket attractions to promote campaigns.
By adding this feature of scratch and win games to recharge cards, operators can increase their revenue and enhance the user experience. Learn how operators can sell more airtime from the world’s number one scratch card manufacturer, Workz Group