Small businesses need to do everything that they can to promote their business. One of the first things that they can do is to boost their marketing strategies to let their target market know about all their offerings. There are different types of marketing venues that you can use to promote your small business. You may consider using high-targeted direct mailing strategies to increase your company’s reputation. It will help you reach out to your target audience at the right time using useful messages with moving call-to-action.
The Every Door Direct Mail (EDDM) strategy is one of the latest trends in direct mail marketing. It allows you to advertise your products or services without the need to spend a lot of money. Verified EDDM Printers also help you send out your messages in the easiest and fastest way possible.
If you are still unsure if this type of marketing strategy can help your business, here are some of the EDDM benefits that can help convince you to give it a try.
How Does EDDM Strategy Work?
Generally, EDDM lets businesses concentrate on their print marketing and messages while their local postal service provider takes care of the distribution. It also allows you to spend more time improving your marketing campaign, sales, and customer service instead of allocating their time looking for addresses of their target market. This type of marketing tool could help new businesses to introduce their brand in the neighborhood.
To make your messages stand out, you can look for printing service providers to help you come up with new materials that will catch your market’s attention. Verified EDDM Printers can let you choose among the different kinds of marketing materials if you want to launch your EDDM campaign. By using this option, you will avoid sending out the same type of materials for each mailing schedule. Some companies that could benefit from EDDM advertising include landscape services, auto repairs, carpet cleaning services, spas, and salons.
What Are The Benefits Of EDDM Strategy
There are plenty of advantages that your business can enjoy if you decide to use an EDDM strategy. It includes:
- Localized Marketing – Your company does not have to research for a mailing list if you want to venture into an EDDM strategy. It means that you do not have to buy a mailing list that contains the addresses and other relevant contact information about the homes located in your neighborhood. Instead, the postal service provider will mail your messages to all the households found in a particular route, particularly the homes where your potential customers live. Because of this, you will save a significant amount of money.
- No Need For Postal Limits – If you need to send out as many as 200 to 5,000 mails at once, you may have to buy more postal permits to send out your messages. If you avail EDDM services, the post office will let you use a specific EDDM permit that you can include in your mailer pieces. It will assure you that the post office will not consider your marketing materials as part of mass mailings. As a result, you will also save plenty of time and cost.
- Offer Discounts – Most types of direct mail marketing like EDDM will let you offer different discounts to your customers. It will allow you to retain your loyal patrons while attracting those who used to avail of your products or services who try out your new offerings. For example, businesses that sell shoes and skincare products can send coupons to let customers get incentives when revisiting your store by redeeming the code printed in your marketing material. It will also give you the chance to entice them to purchase some items that they do not intend to buy in the first place to increase your sales.
- Ease Of Setting Up – Those who already tried EDDM enjoyed highly targeted results since it usually focuses on a particular geographic group. You will also enjoy the advantage of having a solid purchasing history that could show you a list of customers who have higher chances of acting on your advertisement. You only need to have your marketing material printed, segregate it in bundles, then deliver it to your postal service provider. After paying, your local post office will start taking care of the rest of the process.
Most importantly, availing EDDM services will allow you to advertise your business using a certified, cost-effective method. Verified EDDM Printers use software that will enable them to design your customized marketing materials then have it printed at the most affordable rate possible. After the production, the EDDM service provider will begin sending out batches using the lowest postage rates then track the success of your campaign. It also lets you save more since you no longer need to send your mail to long-distance addresses.