As of 2020, there are over 440,000 law firms in the United States.
Considering the country has an adult population of over 200 million, you might think law firms are out there making a killing. Whichever way you slice it, there should be enough clients to go around, right?
A good number of people in the U.S. don’t even seek legal services because they can’t afford them, which means law firms are in fierce competition for the few available clients.
As a lawyer with a law firm, you have to find ways to stay ahead. One such way is law firm marketing.
Continue reading to learn how you can use marketing to grow your client base.
Don’t Underestimate the Power of Word-of-Mouth Marketing
Word-of-mouth marketing might sound like a marketing technique of old. It is, but it’s still as effective — if not more — than it was decades ago.
You see, the vast majority of consumers trust a recommendation from a friend or relative. If a friend tells another friend that you offer the best legal services in town, it’s highly likely that you’re going to receive a call from a potential client. That’s the power of word-of-mouth marketing.
To grow your client base, leverage the power of word of mouth. To do this, ensure you’re offering the best services to any client you find. Go out of your way to ensure no client leaves your office unsatisfied.
This way, you can bank on them to put in a good word about your law firm should anyone ask them to recommend a lawyer.
Make Your Law Firm Website a Lead Generation Machine
Does your law firm have a website?
If it doesn’t, you’re leaving money on the table. At a time when almost everyone is starting their search for a lawyer online, you can see why not having a business website is a terrible idea.
The good news is it’s not too late to create a law firm website. However, you don’t need just any website. You need a website that doubles up as a lead generation machine.
For a website to be effective at lead generation, it must have a good search engine ranking and plenty of quality content. To create a website that’s optimized for search engines, you need the right skills. As such, it’s better to hire an agency to do the job than attempt building the site on your own.
There’s a lot more than a digital agency can do for you. Be sure to learn more about that.
Use Paid Ads
We’ve all seen those lawyer ads on television and heard them on the radio. We aren’t talking about those.
Have you heard of PPC ads?
Pay-per-click advertising enables you to create digital ads and deploy them on top of search engine result pages. They’re super effective, especially when you want to see quick results. Think of PPC advertising as a way of paying your way to the top of search engine results.
Make Law Firm Marketing Work for You
Law firm marketing is key to the success of any law firm. While any lawyer can have a marketing strategy, not many have effective strategies. With this guide, you now have three techniques that can turbocharge your growth.
Keep tabs on our blog for more marketing tips and insights.