Over the last 20 years, internet usage has increased by nearly 1,200 percent. It’s no surprise that businesses have taken advantage of this more and more since the online craze began.
While having a website can boost your business, there’s a right and a wrong way to utilize the internet as an entrepreneur. Knowing how to promote a website effectively can be make-or-break for your business’ online presence.
Are you looking for the best way to promote a business website? Keep reading for 6 crucial tips on how to promote a new website.
1. How to Promote a Website: Utilize SEO
The best way to promote a new website is to understand search engine optimization (SEO) and utilize it. SEO refers to the process of making your website show up high in search engines.
This includes using keywords that are highly searched and relevant, making your website easy to navigate, and getting other websites to link to your own. This is one of the best steps to promote a website, as 91 percent of adults online use search engines to find information.
2. Start a Blog
Having a blog is a great website marketing strategy. Writing blog posts will give you more expertise in your field, and it helps with that SEO strategy we just talked about.
You can also use it to have better conversations with prospective customers or clients. You can also get other websites to link to your blog for more clout.
3. Guest Blogs
Keeping with the topic, guest blogging is a great way to reach a broader audience. A guest blog is posting on a third-party blog to promote your own brand.
This is great for SEO, as more mentions of your website will rank you higher in search engines. It can also get people out of your target audience to recognize your brand.
4. Use Backlinks
Using backlinks on your website will also boost your SEO. A backlink is just that— a link on your site that links back to another page on your website.
This makes your website more “crawlable,” which is important when it comes to SEO. It also encourages people to spend more time on your website as opposed to other sites.
5. Social Media
Using social media is the best way to promote a website for free. Use Twitter, Facebook, Instagram, and other popular social media platforms to start the conversation about your business.
Social media allows you to have authentic interactions with potential customers. The more interactions you have, the more people will see your website linked on your social media page and give it a visit.
6. Online Engagement
Engaging online is all about authenticity. Replying to comments on social media, reviews, and emails will build trust in your business.
The more you post on your website and socials, the more opportunity you have to engage with current and potential customers or clients. The best way to get your name out there is to engage with as many users as you can.
Now you know the best ways to promote a website. It’s time to put those tips to the test and watch your business grow.
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